2.2. Different Perceptions Based on Time

Try these first

1. 1.

   Define the term 'early majority'.

   Hint

   Think about when most people start adopting trends.

2. 2.

   What is a micro network?

   Hint

   These are typically close friends or family.

3. 3.

   What category of adopters is typically last to adopt innovations?

   • Laggards
   • Innovators
   • Early Adopters

   Hint

   Think about who waits until everyone else has tried something.

4. 4.

   True or False: Early adopters are usually the first group to embrace an innovation.

   • True
   • False

   Hint

   Consider the order of how ideas spread.

5. 5.

   Analyze a recent technological innovation and identify the categories of adopters based on the innovation's timeline.

   Hint

   Consider how the adoption has changed over time and the influence of social evidence.

6. 6.

   Create a strategy for promoting an innovation that targets specific adopter categories based on their thresholds.

   Hint

   Think about which channels would be most effective for each group and what forms of evidence they need.