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Test your understanding with targeted questions related to the topic.
Question 1
Easy
Define the term 'early majority'.
💡 Hint: Think about when most people start adopting trends.
Question 2
Easy
What is a micro network?
💡 Hint: These are typically close friends or family.
Practice 4 more questions and get performance evaluation
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What category of adopters is typically last to adopt innovations?
💡 Hint: Think about who waits until everyone else has tried something.
Question 2
True or False: Early adopters are usually the first group to embrace an innovation.
💡 Hint: Consider the order of how ideas spread.
Solve 1 more question and get performance evaluation
Push your limits with challenges.
Question 1
Analyze a recent technological innovation and identify the categories of adopters based on the innovation's timeline.
💡 Hint: Consider how the adoption has changed over time and the influence of social evidence.
Question 2
Create a strategy for promoting an innovation that targets specific adopter categories based on their thresholds.
💡 Hint: Think about which channels would be most effective for each group and what forms of evidence they need.
Challenge and get performance evaluation