5.2. Dynamics of Influence Parameters

Try these first

1. 1.

   What is an innovator?

   Hint

   Think about who tries the new tech right when it comes out.

2. 2.

   Which group tends to adopt last?

   Hint

   Who do you think is often skeptical about new things?

3. 3.

   Which group of adopters typically takes the most risk?

   • Innovators
   • Early Majority
   • Laggards

   Hint

   Think about who always gets the latest tech first.

4. 4.

   True or False: Laggards adopt innovations more quickly than innovators.

   • True
   • False

   Hint

   Consider who is usually reluctant to change.

5. 5.

   Consider a scenario where a new educational app is introduced in a school. Discuss how the categories of adopters can affect its success and what strategies could be employed to encourage the laggards to adopt.

   Hint

   Involve both peers and teachers in driving adoption.

6. 6.

   Analyze the impact of social media on the adoption of new music artists. How do peer networks influence an artist's diffusion through various adopter categories?

   Hint

   Think about how trends spread across different platforms.