1.1. Micro Level Networks

Try these first

1. 1.

   What are micro level networks?

   Hint

   Think about direct relationships.

2. 2.

   Who are innovators?

   Hint

   They lead the way in adoption.

3. 3.

   What is the primary focus of micro level networks?

   • Personal relationships
   • Mass media
   • Market trends

   Hint

   Consider how close relations impact decision-making.

4. 4.

   True or False: Laggards are typically the first to adopt innovations.

   • True
   • False

   Hint

   Think about the order of adopters.

5. 5.

   Evaluate how the characteristics of a laggard might change over time if influenced by a strong innovator within their circle. Provide a detailed response.

   Hint

   Consider emotional and social factors that affect change.

6. 6.

   Design a small study that measures the impact of micro vs macro networks on the adoption of a new technology in a specified community.

   Hint

   Make sure to define clear metrics for success in your study.