Practice - Threshold Definitions
Enroll to start learning
You’ve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take practice test.
Practice Questions
Test your understanding with targeted questions
What are the five categories of adopters according to the diffusion theory?
💡 Hint: Remember the acronym I-FEEL-EM-LL.
Which group often takes the most risks by adopting first?
💡 Hint: Think about who likes to try new things.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
Which group usually adopts innovations last?
💡 Hint: Think about who accepts change the least in society.
True or False: Innovators are typically cautious about adopting new technologies.
💡 Hint: Consider who jumps onto new trends faster.
1 more question available
Challenge Problems
Push your limits with advanced challenges
Create a marketing strategy based on the diffusion of innovations model for a new eco-friendly product, targeting each adopter category effectively.
💡 Hint: Consider how to highlight benefits and successes to each group.
Evaluate how changing social dynamics might affect thresholds in innovation adoption across generations.
💡 Hint: Think about the role of social media and trends in shaping opinions.
Get performance evaluation
Reference links
Supplementary resources to enhance your learning experience.