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Practice Questions
Test your understanding with targeted questions related to the topic.
Question 1
Easy
What are the five categories of adopters according to the diffusion theory?
💡 Hint: Remember the acronym I-FEEL-EM-LL.
Question 2
Easy
Which group often takes the most risks by adopting first?
💡 Hint: Think about who likes to try new things.
Practice 4 more questions and get performance evaluation
Interactive Quizzes
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
Which group usually adopts innovations last?
- A) Early Majority
- B) Late Majority
- C) Laggards
💡 Hint: Think about who accepts change the least in society.
Question 2
True or False: Innovators are typically cautious about adopting new technologies.
- True
- False
💡 Hint: Consider who jumps onto new trends faster.
Solve 1 more question and get performance evaluation
Challenge Problems
Push your limits with challenges.
Question 1
Create a marketing strategy based on the diffusion of innovations model for a new eco-friendly product, targeting each adopter category effectively.
💡 Hint: Consider how to highlight benefits and successes to each group.
Question 2
Evaluate how changing social dynamics might affect thresholds in innovation adoption across generations.
💡 Hint: Think about the role of social media and trends in shaping opinions.
Challenge and get performance evaluation