Subheadings, Bullet Points, and Visuals
Key Concepts
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Cognitive Load: The amount of mental effort being used in the working memory. Good formatting lowers this load.
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Visual Hierarchy: The arrangement of elements in a way that implies importance (e.g., larger fonts for main points).
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User Experience (UX) Writing: Designing text specifically to make the user's journey through a site as smooth as possible.
Examples & Applications
Before (Wall of Text): To make a cake you need to get flour and eggs and sugar and butter then you mix them in a bowl and put them in the oven at 180Β°C for thirty minutes and let it cool.
After (Optimized):
Ingredients
Flour & Eggs
Sugar & Butter
Instructions
Mix in a large bowl.
Bake at 180Β°C for 30 minutes.
Memory Aids
Interactive tools to help you remember key concepts
Memory Tools
S.B.V.
Memory Tools
If a reader blinks and looks at your page for one second, they should be able to tell what the topic is based solely on your Visuals and Subheadings.
Flash Cards
Glossary
- Infographic
A visual representation of information or data designed to make it easy to understand.