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4. Development of Public Relations

Public Relations (PR) is crucial for organizations aiming to foster positive relationships with the public and manage their image. Its objectives include creating favorable public perceptions, building trust, and effectively handling crises. Various tools and methods, such as press releases and social media, are employed to communicate with the public, making the role of Public Relations Officer (PRO) vital in navigating these interactions.

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Sections

  • 4

    Development Of Public Relations

    Public Relations (PR) focuses on managing communication between organizations and the public to foster a positive image.

    Learning Practice

  • 4.1

    Meaning Of Public Relations (Pr)

    Public Relations (PR) is the practice of managing communication between an organization and the public to cultivate a positive image.

    Learning Practice

  • 4.2

    Objectives Of Public Relations

    The objectives of public relations encompass building a positive image, fostering trust, managing crises, promoting services, and ensuring clear communication.

    Learning Practice

  • 4.3

    Importance Of Public Relations

    Public relations is crucial for establishing a positive image and fostering strong relationships with various stakeholders.

    Learning Practice

  • 4.4

    Tools And Methods Of Public Relations

    This section outlines key tools and methods utilized in public relations to communicate effectively with the public.

    Learning Practice

  • 4.5

    Role Of A Public Relations Officer (Pro)

    This section outlines the key responsibilities and functions of a Public Relations Officer in managing communication between an organization and the public.

    Learning Practice

  • 4.6

    Examples Of Public Relations Activities

    This section highlights different public relations activities that organizations engage in to manage their image and relationship with the public.

    Learning Practice

References

ca4.pdf

Class Notes

Memorization

What we have learnt

  • Public Relations helps buil...
  • Effective PR strategies inc...
  • The role of a Public Relati...

Final Test

Revision Tests

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