2. Research Methodology
Research methodology encompasses the systematic processes that researchers follow to collect, analyze, and interpret data, thereby facilitating objective, valid, and reliable findings. It incorporates various types of research, methods, and considerations that are pivotal for addressing research questions and enhancing knowledge. An understanding of sampling techniques, data collection tools, and ethical considerations is vital for conducting effective research.
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What we have learnt
- Research methodology is essential for conducting systematic and reliable studies.
- Various types of research—basic, applied, exploratory, descriptive, and explanatory—serve different purposes.
- Sampling techniques can be categorized into probability and non-probability methods, each with its distinct approaches.
Key Concepts
- -- Research Methodology
- The systematic process utilized by researchers to collect, analyze, and interpret data.
- -- Qualitative Research
- Research focusing on understanding social phenomena from a subjective perspective through non-numeric data.
- -- Quantitative Research
- Research that involves collecting and analyzing numerical data to identify patterns, relationships, or trends.
- -- Sampling Techniques
- Methods used to select a subset of individuals or items from a larger population for study.
- -- Ethical Considerations
- Principles guiding researchers to ensure the protection of participants and the integrity of the research process.
Additional Learning Materials
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