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Practice Questions
Test your understanding with targeted questions related to the topic.
Question 1
Easy
What does the Elaboration Likelihood Model explain?
💡 Hint: Think of the two methods of processing information.
Question 2
Easy
What is the Central Route?
💡 Hint: Consider how people evaluate strong arguments.
Practice 4 more questions and get performance evaluation
Interactive Quizzes
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What are the two routes proposed by the Elaboration Likelihood Model?
- Central and Direct
- Central and Peripheral
- Simple and Complex
💡 Hint: Think about the terms associated with different persuasive strategies.
Question 2
The Central Route involves superficial cues.
- True
- False
💡 Hint: Reflect on what deep-processing means in ELM.
Solve 1 more question and get performance evaluation
Challenge Problems
Push your limits with challenges.
Question 1
Consider a recent advertisement that effectively uses both the Central and Peripheral Routes. Describe its elements and how it engages the audience. Analyze why it may be effective in changing attitudes.
💡 Hint: Identify any strong arguments along with appealing visuals or endorsements.
Question 2
How would you apply the ELM in a community health campaign aiming to promote vaccination? Design a strategy using both routes.
💡 Hint: Think about how to address both rational and emotional appeals in your strategy.
Challenge and get performance evaluation