Chapter 7: Attitudes

Sections

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1. 1

   What Are Attitudes?

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   Attitudes are learned evaluative judgments that significantly influence...

2. 1.1

   Key Features Of Attitudes

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   This section explores the fundamental characteristics of attitudes,...

3. 2

   Components Of Attitudes

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   This section outlines the three components of attitudes—affective,...

4. 2.1

   Affective Component

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   The affective component of attitudes involves the emotions and feelings...

5. 2.2

   Behavioral Component

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   The behavioral component of attitudes emphasizes the actions influenced by...

6. 2.3

   Cognitive Component

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   The cognitive component of attitudes encompasses the beliefs, thoughts, and...

7. 3

   Types Of Attitudes

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   The section discusses the different types of attitudes, such as explicit vs....

8. 3.1

   Explicit Vs. Implicit Attitudes

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   This section explores the distinction between explicit and implicit...

9. 3.2

   Positive Vs. Negative Attitudes

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   This section discusses the distinctions between positive and negative...

10. 3.3

    Neutral Attitudes

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    Neutral attitudes are defined as an indifferent or balanced stance towards...

11. 3.4

    Social Vs. Personal Attitudes

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    This section explores the distinction between social attitudes, shaped by...

12. 4

    Formation Of Attitudes

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    This section explains how attitudes are formed and the factors influencing...

13. 4.1

    Direct Experience

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    This section discusses how direct experiences shape attitudes and the...

14. 4.2

    Social Learning

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    Social learning refers to the process through which individuals acquire...

15. 4.3

    Classical Conditioning

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    Classical conditioning is a learning process that creates associations...

16. 4.4

    Operant Conditioning

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    Operant conditioning is a learning process where behaviors are modified...

17. 4.5

    Cognitive Dissonance

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    Cognitive dissonance refers to the mental discomfort experienced when...

18. 5

    Theories Of Attitudes

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    The section explores various theories that explain how attitudes are formed,...

19. 5.1

    Theory Of Reasoned Action (Tra)

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    The Theory of Reasoned Action posits that attitudes influence intentions,...

20. 5.2

    Elaboration Likelihood Model (Elm)

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    The Elaboration Likelihood Model (ELM) outlines how attitudes are changed...

21. 5.3

    Balance Theory (Heider)

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    Balance Theory posits that individuals strive for consistency in their...

22. 6

    Attitude Change

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    Attitude change is a dynamic process influenced by social and psychological factors.

23. 6.1

    Persuasion

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    Persuasion is a key psychological process influencing how attitudes form and change.

24. 6.2

    Cognitive Dissonance Theory

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    Cognitive Dissonance Theory explains how individuals adjust their attitudes...

25. 6.3

    Group Influence

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    Group influence refers to the ways in which individuals are affected by the...

26. 7

    The Role Of Attitudes In Behavior

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    This section discusses the influence of attitudes on behavior, highlighting...

27. 8

    Summary

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    This section provides a comprehensive summary of the chapter on attitudes,...