2.2. Keywords for LinkedIn & Resume

To pass ATS (Applicant Tracking Systems) and show up in recruiter searches, include these keywords (as applicable):

Keywords are crucial in ensuring your resume and LinkedIn profile can be seen by recruiters and Applicant Tracking Systems (ATS). When you submit your resume, many companies use ATS to scan and filter applicants based on specific terms closely related to the job description. By incorporating the right keywords, you increase your chances of getting noticed in these systems. Essentially, they act as a bridge between your skills and the job requirements.

Think of keywords as popular hashtags in social media. Just like using the right hashtags can make your photo visible to a larger audience, including the right keywords in your resume and profile helps employers find you in a sea of applicants. For instance, if someone searches for 'Agile' on LinkedIn, using 'Agile' as one of your keywords ensures that your profile is included in their search results.

● Business Requirements ● User Stories ● Functional Specifications ● Agile / Scrum / Sprint Planning ● SQL / JIRA / Confluence / Figma ● Stakeholder Management ● Process Mapping / BPMN / Use Cases

The list of keywords is tailored to highlight essential skills and terminologies commonly required in business analysis roles. Each term corresponds to important aspects of the job, demonstrating your familiarity and expertise in areas that potential employers prioritize. Using these terms not only aligns your profile with the skills they're searching for but also shows that you understand the key components of the role you are applying for.

Imagine you are attending a job fair where recruiters are looking for specific candidates. If you wear a name tag that clearly states 'Business Analyst Expert in Agile and SQL,' it's much easier for recruiters to find you compared to if you have a generic name tag. Similarly, these keywords serve as your name tag in the professional world, helping employers identify you as a candidate with the right skills.

● Customize your resume for each role using keywords from the job description ● Keep LinkedIn updated with recent roles, projects, and accomplishments

Customizing your resume helps it resonate more with specific job openings. This means that for every job application, you should tweak your resume to include keywords found in the job description. This customization increases your chances of passing ATS filters and appealing to hiring managers. Furthermore, keeping your LinkedIn profile updated with recent experiences and achievements not only improves your visibility but also shows that you are active and engaged in your professional journey.

Consider a chef who adjusts their menu based on the season and customer preferences. Just as the chef would incorporate fresh, seasonal ingredients to appeal to diners, you need to adapt your resume and LinkedIn profile to reflect the skills and experiences that match the specific roles you are applying for. Staying current on LinkedIn is like ensuring your kitchen is stocked with the latest culinary trends; it keeps you relevant and attractive in your field.

● Actively engage on LinkedIn by commenting, posting, and connecting “Your resume gets you shortlisted. Your LinkedIn gets you noticed.”

Engagement on LinkedIn is key to building your professional brand and increasing your visibility in the job market. By actively commenting on industry posts, sharing insights, and connecting with peers and influencers, you enhance your professional network. The saying indicates that while a strong resume may get you noticed in job applications, an engaged LinkedIn presence showcases your expertise and enthusiasm, making you a more appealing candidate to employers.

Think of LinkedIn as a networking event. Just as you would mingle, share ideas, and follow up with business cards during an event, being active on LinkedIn allows you to make connections and stay on the radar of potential employers. A well-crafted resume might get you through the door, but active participation keeps the conversation going and can lead to unforeseen opportunities.

--