3 - Building a Strong Employer Brand
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Practice Questions
Test your understanding with targeted questions
Define employer branding.
💡 Hint: Think about why companies want to attract talent.
What does EVP stand for?
💡 Hint: What unique benefits does a company provide to its employees?
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is the purpose of employer branding?
💡 Hint: Consider what companies want candidates to see about them.
True or False: A strong EVP attracts talent.
💡 Hint: Think about what factors draw candidates to apply.
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Challenge Problems
Push your limits with advanced challenges
Design a campaign plan for improving your company’s employer brand using social media, community engagement, and employee stories.
💡 Hint: Focus on cohesive themes and messages that resonate with your target audience.
Create an audit checklist for assessing the consistency of messaging across various employer branding platforms.
💡 Hint: What criteria might help you determine if messaging is effective?
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