Talent Acquisition & Employer Branding
Talent acquisition encompasses strategic approaches to attract and retain the best candidates, focusing on employer branding and candidate experience. Modern sourcing strategies, including social recruiting and recruitment tools, enhance effectiveness in hiring. Continuous measurement of hiring metrics and optimization methods drive recruitment success.
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Sections
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What we have learnt
- Talent acquisition is strategic, long-term, and brand-driven.
- Strong employer brands attract and retain better talent.
- Candidate experience influences offer acceptance and brand reputation.
- Modern tools and metrics help refine and scale acquisition efforts.
Key Concepts
- -- Talent Acquisition
- A strategic approach focused on building long-term relationships and pipelines, ensuring a proactive method of filling roles without immediate vacancies.
- -- Employer Branding
- The process of promoting a company’s reputation as an employer, aimed at attracting potential employees through a clear communication of culture and value propositions.
- -- Candidate Experience
- The overall perception and interaction a candidate has with an organization throughout the hiring process, which significantly impacts their decision to accept a job offer.
- -- Key Metrics
- Quantitative measures such as time to hire, cost per hire, and quality of hire that help organizations evaluate the effectiveness of their recruitment processes.
Additional Learning Materials
Supplementary resources to enhance your learning experience.