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Talent Acquisition & Employer Branding

Talent acquisition encompasses strategic approaches to attract and retain the best candidates, focusing on employer branding and candidate experience. Modern sourcing strategies, including social recruiting and recruitment tools, enhance effectiveness in hiring. Continuous measurement of hiring metrics and optimization methods drive recruitment success.

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Sections

  • 1

    Talent Acquisition Vs. Recruitment

    Talent acquisition is a strategic, long-term process focused on building a workforce and employer brand, whereas recruitment is a more immediate, transactional function aimed at filling open positions.

    Learning Practice

  • 2

    Modern Sourcing Strategies

    This section outlines various modern strategies used for sourcing talent effectively to boost recruitment efforts.

    Learning Practice

  • 2.1

    Job Portals (Linkedin, Indeed, Naukri)

    This section explores modern job portals like LinkedIn, Indeed, and Naukri as essential tools in talent acquisition, emphasizing their features, benefits, and strategic use.

    Learning Practice

  • 2.2

    Social Recruiting And Employee Advocacy

    This section explores the concept of social recruiting and how employee advocacy can enhance talent acquisition efforts.

    Learning Practice

  • 2.3

    Boolean Search And X-Ray Sourcing

    This section explains Boolean search and X-ray sourcing as advanced techniques for effectively sourcing candidates in talent acquisition.

    Learning Practice

  • 2.4

    Talent Communities And Referral Programs

    This section explores the concepts of talent communities and referral programs as effective strategies in talent acquisition.

    Learning Practice

  • 2.5

    Recruitment Process Outsourcing (Rpo)

    Recruitment Process Outsourcing (RPO) refers to the strategy of transferring all or part of the recruitment processes to an external service provider.

    Learning Practice

  • 2.6

    Tools

    This section outlines the essential tools and strategies for effective talent acquisition and modern sourcing in hiring processes.

    Learning Practice

  • 3

    Building A Strong Employer Brand

    This section focuses on creating a compelling employer brand to attract and engage potential candidates.

    Learning Practice

  • 3.1

    Component Examples

    This section discusses critical components for building a strong employer brand and its examples.

    Learning Practice

  • 4

    Candidate Experience & Communication

    This section focuses on the importance of communication and candidate experience in the recruitment process.

    Learning Practice

  • 5

    Metrics & Optimization

    This section discusses key metrics in talent acquisition and their significance for optimizing hiring processes.

    Learning Practice

  • 5.1

    Key Metrics

    This section emphasizes the importance of key metrics in talent acquisition, highlighting metrics such as time to hire, cost per hire, quality of hire, candidate NPS, and source channel ROI.

    Learning Practice

References

Chapter 3_ Talent Acquisition & Employer Branding.pdf

Class Notes

Memorization

What we have learnt

  • Talent acquisition is strat...
  • Strong employer brands attr...
  • Candidate experience influe...

Final Test

Revision Tests

Chapter FAQs