Modern Sourcing Strategies - 2 | Talent Acquisition & Employer Branding | Human Resource Advance
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Modern Sourcing Strategies

2 - Modern Sourcing Strategies

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Interactive Audio Lesson

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Job Portals

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Teacher
Teacher Instructor

Welcome class! Today, we will start with job portals, which are essential in modern sourcing. Who can name some popular job portals?

Student 1
Student 1

I know LinkedIn and Indeed!

Teacher
Teacher Instructor

Exactly! LinkedIn is particularly great for professional networking. Can anyone tell me why these portals are beneficial for talent acquisition?

Student 2
Student 2

They give access to a larger pool of candidates.

Teacher
Teacher Instructor

That's right! Remember the acronym 'JOBS' to recall the four key benefits of job portals: J for 'Job Diversity', O for 'Outreach', B for 'Branding', and S for 'Speed'. Now let's summarize this topic.

Social Recruiting and Employee Advocacy

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Teacher
Teacher Instructor

Moving on, let's discuss social recruiting. Why do you think social media is a valuable tool for recruitment?

Student 3
Student 3

It broadens reach and connects with younger audiences!

Teacher
Teacher Instructor

Great insight! When you think of social recruiting, remember the mnemonic 'DICE': D for 'Diversity of Candidates', I for 'Instant Engagement', C for 'Cost-Effective', and E for 'Employer Branding'. Can anyone think of how employee advocacy plays a role here?

Student 4
Student 4

Employees sharing job posts or referring candidates can enhance credibility!

Teacher
Teacher Instructor

Exactly! Well done, everyone. Let's conclude this topic discussing how combining social recruiting with employee advocacy fosters a stronger employer brand.

Boolean Search and X-ray Sourcing

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Teacher
Teacher Instructor

Now let's dive into Boolean search and X-ray sourcing. Can anyone explain what Boolean search is?

Student 1
Student 1

It involves using terms like 'AND', 'OR', and 'NOT' to filter searches!

Teacher
Teacher Instructor

Correct! Use the acronym 'FIND'β€”F for 'Filters', I for 'Instructions', N for 'Narrow the Scope', and D for 'Data Sources'β€”to remember the steps involved in executing an effective Boolean search. X-ray sourcing, then, uses these same principles to search websites directly for candidate profiles.

Student 2
Student 2

So we can find people even on profiles that aren't job boards?

Teacher
Teacher Instructor

Exactly! Summing up, these techniques help see past typical results and uncover hidden talent.

Talent Communities and Referral Programs

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Teacher
Teacher Instructor

Let's talk about talent communities. What do we mean by this?

Student 3
Student 3

It's like a networking group where potential candidates engage with a company, right?

Teacher
Teacher Instructor

Exactly! Remember the acronym 'CONNECT'β€”C for 'Community', O for 'Outreach', N for 'Networking', N for 'Nurturing', E for 'Engagement', C for 'Candidates', and T for 'Talent'. In addition, what about referral programs? Why are they valuable?

Student 4
Student 4

Referrals tend to lead to better hires because they come with a recommendation!

Teacher
Teacher Instructor

Precisely! Let's recap how both talent communities and referral programs can create a proactive recruiting strategy.

Recruitment Process Outsourcing (RPO)

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Teacher
Teacher Instructor

Lastly, let's discuss Recruitment Process Outsourcing or RPO. Can anyone explain what RPO entails?

Student 1
Student 1

It's when companies outsource parts of their recruitment process to third-party businesses!

Teacher
Teacher Instructor

Correct! When thinking of RPO, keep the mnemonic 'HELP' in mind: H for 'Hiring Speed', E for 'Expertise', L for 'Lower Costs', and P for 'Performance Metrics'. Summing up, RPO can significantly enhance recruitment efforts by streamlining processes and leveraging external expertise.

Introduction & Overview

Read summaries of the section's main ideas at different levels of detail.

Quick Overview

This section outlines various modern strategies used for sourcing talent effectively to boost recruitment efforts.

Standard

The section discusses an array of sourcing strategies including the utilization of online job portals, social recruiting, Boolean search techniques, and more. These methods, alongside tools like LinkedIn Recruiter and ATS platforms, are designed to enhance the talent acquisition process and improve candidate engagement.

Detailed

Modern Sourcing Strategies

In this section, we explore advanced sourcing strategies that are transforming the landscape of talent acquisition. Organizations today realize that sourcing talent requires a multi-faceted approach to connect with potential candidates effectively. Some primary strategies discussed include:

  • Job Portals: Platforms such as LinkedIn, Indeed, and Naukri serve as significant resources for finding suitable candidates.
  • Social Recruiting and Employee Advocacy: Leveraging social media channels and encouraging current employees to advocate for job openings enhances visibility and engagement.
  • Boolean Search and X-ray Sourcing: These techniques allow recruiters to refine and expand search parameters to find passive candidates across various platforms.
  • Talent Communities and Referral Programs: Building and managing talent communities can aid in developing a pipeline of candidates while referral programs encourage employees to recommend qualified candidates.
  • Recruitment Process Outsourcing (RPO): Engaging third-party services can improve hiring efficiency by handling all or part of the recruitment process.

Tools like LinkedIn Recruiter, Hiretual, Entelo, and Applicant Tracking Systems (ATS) facilitate these modern strategies, optimizing recruitment efficiency and enhancing the candidate experience.

Audio Book

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Job Portals

Chapter 1 of 6

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Chapter Content

● Job portals (LinkedIn, Indeed, Naukri)

Detailed Explanation

Job portals are online platforms where companies can post job vacancies and individuals can search for job opportunities. Popular job portals include LinkedIn, Indeed, and Naukri. These platforms allow recruiters to reach a wide audience of potential candidates, making it easier to find suitable applicants for open positions.

Examples & Analogies

Think of job portals like a digital marketplace. Just like a store displays products to attract customers, companies use job portals to showcase their available positions and interests to job seekers.

Social Recruiting and Employee Advocacy

Chapter 2 of 6

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Chapter Content

● Social recruiting and employee advocacy

Detailed Explanation

Social recruiting involves using social media platforms to connect with potential candidates. This strategy leverages platforms like Facebook, Twitter, and Instagram, allowing recruiters to promote job openings and engage with candidates. Employee advocacy takes this a step further by encouraging current employees to share job postings and their positive experiences at the company on their social networks, which can enhance the employer's brand and reach.

Examples & Analogies

Imagine a company's employee sharing a job opening on their personal social media. This is similar to word-of-mouth marketing; when a friend recommends a product, you are more likely to trust it. Similarly, potential candidates trust recommendations from current employees.

Boolean Search and X-ray Sourcing

Chapter 3 of 6

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Chapter Content

● Boolean search and X-ray sourcing

Detailed Explanation

Boolean search is a method used to refine search results using operators like AND, OR, and NOT. This technique allows recruiters to develop more precise candidate searches. X-ray sourcing, on the other hand, involves searching through external sites (like LinkedIn or GitHub) using search engines to find potential candidates that may not be actively looking for jobs but have the skills needed for specific roles.

Examples & Analogies

Consider using a library catalog. If you search for 'computers AND programming', you'll only find books that cover both topics. This is how Boolean search narrows down candidate searches, making it easier to find the right fit among many options.

Talent Communities and Referral Programs

Chapter 4 of 6

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Chapter Content

● Talent communities and referral programs

Detailed Explanation

Talent communities are groups of professionals who share interests or qualifications that a company targets for future hiring. These communities allow companies to nurture relationships with potential candidates before a job opening arises. Referral programs incentivize current employees to refer qualified candidates for open positions within the company. This often results in higher quality hires, as employees usually recommend individuals they believe would fit well.

Examples & Analogies

Think of talent communities as clubs or networking groups where people with similar interests gather. Just like how friends might refer you to a great restaurant, employees refer potential hires they trust, knowing they'll fit well into the company culture.

Recruitment Process Outsourcing (RPO)

Chapter 5 of 6

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Chapter Content

● Recruitment process outsourcing (RPO)

Detailed Explanation

Recruitment Process Outsourcing (RPO) is when a company outsources part or all of its recruitment processes to an external provider. This can help companies reduce their recruitment costs, improve the efficiency of their hiring processes, and gain access to specialized recruiting expertise.

Examples & Analogies

Imagine if you hired a project manager to handle all the logistics for your wedding. Just like that saves you time and gives you expert help, RPO providers take on the recruiting workload, allowing companies to focus on their core business functions.

Tools for Modern Sourcing

Chapter 6 of 6

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Chapter Content

Tools: LinkedIn Recruiter, Hiretual, Entelo, ATS platforms

Detailed Explanation

Modern sourcing strategies rely on various tools to enhance the recruitment process. Tools like LinkedIn Recruiter help recruiters find candidates based on their skills, experiences, and more. Hiretual and Entelo are advanced sourcing platforms that use AI to identify potential candidates from multiple sources. Applicant Tracking Systems (ATS) are software that help manage the recruitment process, from posting jobs to tracking applicants and resumes.

Examples & Analogies

Consider these tools as the modern toolbox for recruiters. Like a carpenter uses specific tools for different tasks (sawing, nailing, measuring), recruiters use these digital tools to efficiently handle the complex tasks of finding and hiring candidates.

Key Concepts

  • Job Portals: Websites for connecting employers and job seekers.

  • Social Recruiting: Using social media to reach potential candidates.

  • Boolean Search: A search strategy to refine candidate searches.

  • Talent Communities: Groups fostering engagement with potential candidates.

  • RPO: Outsourcing recruitment processes to third-party providers.

Examples & Applications

Using LinkedIn to find qualified candidates through targeted job postings.

Creating a Facebook group for a talent community focused on industry trends.

Memory Aids

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🎡

Rhymes

When seeking talent, don't just sit, check the portals, make it a hit!

πŸ“–

Stories

Imagine a recruiter who builds a bridge to connect candidates and companies through engaging job posts and social networks.

🧠

Memory Tools

Remember 'JOBS' for Job Portals: J for 'Job Diversity', O for 'Outreach', B for 'Branding', S for 'Speed'.

🎯

Acronyms

DICE for Social Recruiting

D

for 'Diversity'

I

for 'Instant Engagement'

C

for 'Cost-Effective'

E

for 'Employer Branding'.

Flash Cards

Glossary

Job Portals

Websites that connect employers with potential job candidates.

Social Recruiting

The use of social media platforms to find and attract candidates.

Boolean Search

A searching technique that uses Boolean logic to enhance search results.

Xray Sourcing

A technique that involves searching specific websites to find candidate profiles.

Talent Communities

Groups of individuals interested in opportunities with a company, often engaged over time.

Referral Programs

Initiatives that encourage current employees to refer potential candidates.

Recruitment Process Outsourcing (RPO)

A practice where an organization transfers all or part of its recruitment processes to an external service provider.

Reference links

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