Module 2: Analysing Non-Literary Texts and Contexts
The chapter explores non-literary texts, emphasizing their pragmatic functions in communication. It discusses various forms such as advertisements, news articles, speeches, essays, and social media posts, highlighting their analytical characteristics. The importance of purpose, audience, and context is underscored in shaping these texts, along with the use of rhetorical devices to persuade and inform.
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Sections
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What we have learnt
- Non-literary texts serve practical purposes such as informing, persuading, and instructing.
- Understanding the audience's demographics and context is crucial for effective analysis.
- Rhetoric employs various techniques to influence and evoke specific responses from audiences.
Key Concepts
- -- Purpose
- The driving force behind the creation of a text, defining its intended outcome.
- -- Audience
- The specific group of people a text is aimed at, influencing how the message is crafted.
- -- Context
- The circumstances surrounding a text that affect its meaning and interpretation.
- -- Rhetorical Appeals
- Techniques used to persuade an audience, including ethos (credibility), pathos (emotion), and logos (logic).
- -- Multimodal Texts
- Texts that integrate multiple forms of communication, including visual and auditory elements, to convey messages.
Additional Learning Materials
Supplementary resources to enhance your learning experience.