In our increasingly interconnected and visually-driven world, visual texts are omnipresent and often serve non-literary purposes, primarily designed to influence, inform, or persuade. Developing strong visual literacy is as important as traditional literacy.

● Propaganda: This is a form of communication specifically aimed at influencing the attitude of a community toward some cause or position. It often achieves this by presenting only one side of an argument, using emotionally charged language, distorting facts, or employing simplified messages to appeal to a broad audience. It can be found in political posters, wartime communications, or certain public service announcements.
● Advertisements: These are commercial messages designed to promote a specific product, service, or idea, with the ultimate goal of convincing the audience to take a particular action, most commonly making a purchase. Advertisements heavily rely on visual appeal, emotional triggers, and concise messaging.
● Political Cartoons: These are illustrative commentaries that use satire, caricature (exaggerated depiction), and potent symbolism to express opinions on current events, political figures, or broader social issues. They often employ humor, irony, or stark contrasts to deliver a critical or thought-provoking message quickly.

When analyzing any visual text, a systematic and critical approach is highly beneficial. Consider the following:
● What is the central message or argument being conveyed? Is it immediately obvious (explicit), or is it hinted at (implicit)?
● Who is the intended audience for this visual? How do the visual elements seem tailored to appeal to this specific group?
● What visual elements are most prominent and impactful?
- Color: Are colors bright and inviting, or dark and somber? How do they contribute to the mood or message? (e.g., red for danger/passion, blue for calm/trust).
- Symbols: Are there recognizable symbols (e.g., flags, peace signs, corporate logos)? What do they represent in this context?
- Facial Expressions and Body Language: How do the characters or figures in the visual convey emotion or attitude?
- Composition/Layout: How are the elements arranged? Is there a focal point? Does the arrangement create a sense of balance, tension, or hierarchy?
- Font/Typography: If there's text, what kind of font is used (e.g., bold, elegant, handwritten)? How does it affect the message?
● What techniques are employed to evoke an emotional response, create a particular impression, or persuade the viewer? (e.g., the use of attractive models in advertisements to associate beauty with a product; the use of unflattering caricatures in political cartoons to denigrate a politician).
● What underlying assumptions or biases might be embedded within the visual? Does it present a balanced view, or is it clearly advocating for a particular side, perhaps by omitting information or using stereotypes?