Product-Centric Approach - 1.1 | 15. Owner-Driven and NGO/Contractor Driven Approaches | Disaster Preparedness &Planning - Vol 1
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Introduction to Product-Centric Approach

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Teacher
Teacher

Today, we'll start by discussing the product-centric approach. Can anyone tell me what they think this means?

Student 1
Student 1

Is it about focusing on the product being built?

Teacher
Teacher

Exactly! This approach is often driven by NGOs. They develop products – in this case, housing solutions after disasters. It's essential to distinguish this from a people-centric approach that involves community collaboration.

Student 2
Student 2

What’s the difference between the two approaches?

Teacher
Teacher

Great question! A product-centric approach is NGO-driven, focusing on delivering specific products. The people-centric approach is collaborative, involving partnerships between NGOs and local communities. Remember the acronym ‘DCP’ – Delivery of Community Products!

Student 3
Student 3

That acronym is helpful! How does this work in actual situations?

Teacher
Teacher

We'll get to real-life examples soon, but first, let’s reflect on why understanding these approaches matters in disaster recovery.

Teacher
Teacher

To summarize, the product-centric approach focuses on product delivery driven by NGOs, while the people-centric approach emphasizes community partnerships.

Post-Disaster Interventions in Gujarat

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Teacher
Teacher

In Gujarat, after a disaster, the interventions included financial help for families, like Rs.1 lakh for the next of kin of deceased persons. Can anyone share thoughts on how financial support aids recovery?

Student 4
Student 4

It must help families rebuild their lives quickly.

Teacher
Teacher

Correct! Another point to note is the specific amounts allocated for livestock, which shows the customization of aid. For instance, a cow brought Rs.2500. This specifies how each item plays a role in community recovery.

Student 1
Student 1

Were there many houses destroyed?

Teacher
Teacher

Yes, there were over 156,000 houses destroyed. However, NGOs managed to rebuild about 40,000 houses, showcasing the effective application of the product-centric approach in action.

Teacher
Teacher

Let’s remember that in disaster recovery, financial support and effective reconstruction go hand in hand.

Satisfaction and Usage of Reconstructed Houses

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Teacher
Teacher

According to a survey, 91% of people were satisfied with owner-driven constructions, compared to 80% with NGO constructions. Why do you think owner-driven might lead to higher satisfaction?

Student 2
Student 2

Maybe because people involved in constructing their own homes feel more connected to it!

Teacher
Teacher

That's right! When people contribute, they feel empowered, leading to higher satisfaction. Also, more houses constructed by owners were in-situ, meaning they rebuilt in the same place — which can enhance community ties.

Student 3
Student 3

What about usage? Did everyone move into the new houses?

Teacher
Teacher

Interesting point! Some houses remained unused, especially among NGO constructions. This shows us that satisfaction doesn’t always mean active usage. What does this tell us about understanding community needs?

Student 4
Student 4

It suggests we must ask communities what they want!

Teacher
Teacher

Exactly! In summary, while both construction types have their merits, involving the community results in greater satisfaction and usage.

Introduction & Overview

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Quick Overview

This section discusses the product-centric approach of NGOs in post-disaster interventions, emphasizing the difference between owner-driven and NGO-driven initiatives.

Standard

The section outlines the product-centric approach as a model driven by NGOs, contrasting it with a people-centric model that involves partnerships between communities and NGOs. It analyzes the post-disaster interventions in Gujarat, illustrating housing reconstruction efforts and the various systems in place for support.

Detailed

In this section, the concept of a product-centric approach is introduced and explained within the context of post-disaster interventions led by NGOs. This approach is contrasted with a people-centric model, which relies on collaborative efforts between the community and NGOs. Specific examples from Gujarat illustrate the application of these models, particularly in housing reconstruction following disasters. The section outlines the differences in satisfaction levels between houses constructed by NGOs and those that were owner-driven, showcasing critical statistics such as the number of houses destroyed, reconstructed, and the financial assistance provided to families. The dynamics of community involvement in housing efforts are highlighted, alongside key surveys that measure satisfaction and usage of housing projects. The data provided forms a crucial understanding of the operational frameworks that define post-disaster recovery efforts in affected regions.

Audio Book

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Overview of Approaches

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They can also contribute their money, this is we called owner-driven and also there is the kind of NGO or contractor driven approach that can be 2 types; one is product-centric approach and people-centric approach. This product-centric approach where it is done by the NGO itself, it is mainly NGO driven or agency driven. People's-centric approach is more like a collaboration of partnership between people and the private agencies or NGOs.

Detailed Explanation

In this section, we differentiate between two fundamental approaches to aid and development: the product-centric approach and the people-centric approach. The product-centric approach is primarily driven by NGOs or agencies, focusing on delivering specific products or services directly to communities. Conversely, the people-centric approach emphasizes partnerships and collaborations that involve the community members actively participating in the development process alongside NGOs or private agencies.

Examples & Analogies

Think of it like two ways of learning. In a classroom where a teacher delivers a lecture (the product-centric approach), the teacher (like the NGO) shares information directly to students (the community). On the other hand, in a group project where students collaborate to build a presentation (the people-centric approach), everyone gets involved, contributing their ideas and efforts to create something together.

Categories of Models

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So, we have total 3 categories of models; 1, 2 and 3. So we can see clearly here also that there is one package from package number 2, there is owner-driven. And from package number 1, there are 2 that are NGO driven and community NGO partnership approach.

Detailed Explanation

The discussion identifies three categories of models for development intervention. The first model (package number 1) is NGO-driven efforts, which involve NGOs taking the lead in implementation. The second model (package number 2) focuses on owner-driven initiatives, where individuals or communities contribute resources or labor directly to the solution. The third model is a combined approach that fosters partnerships between the community and NGOs, emphasizing collaboration and shared responsibility.

Examples & Analogies

Imagine a school project where you have different models of doing the project. In one model, the teacher does most of the work (NGO-driven). In another, the students do everything on their own without any help (owner-driven). In the third model, they work together with the teacher to complete the project (community NGO partnership). Each approach varies in the level of involvement and collaboration.

Implementation Examples in Gujarat

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What they have done in Gujarat; post-disaster interventions, they Rs.1 lakh was made to the next of kin of each of the deceased person, Rs.1250 rupees per family was given as the household kits was to provided and in case of cattle death, different amount of money was given like for goat 150, for bull 750 rupees, for cow 2500 like that.

Detailed Explanation

After a disaster in Gujarat, various interventions were implemented to assist affected families. For each deceased person's family, a monetary compensation of Rs.1 lakh was provided. Additionally, families received household kits worth Rs.1,250 to help them recover their livelihoods. Compensation varied for lost livestock, with set amounts allocated based on the type of animal.

Examples & Analogies

This is akin to a community response after a natural disaster. If a hurricane hits a town, the government or NGOs may provide financial aid to families who lost their homes or loved ones. They might also hand out boxes of food and essentials to help people get back on their feet, similar to the household kits provided in Gujarat.

Housing Reconstruction Statistics

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Shelter reconstruction; some of the reports here; now, progress of housing reconstructions in Kutch, number of total destroyed houses was 1 lakh 56,000 little more than that in Kutch area, and that was planned by the NGO was around 50,000 among them, the under-construction house right now that time 2003 was little more than 6000, completed almost 40,000 thousand little less than that.

Detailed Explanation

In the context of post-earthquake recovery in Kutch, it was reported that over 156,000 houses were destroyed. The NGOs planned to reconstruct around 50,000 of these, with approximately 6,000 houses still under construction at that time, and close to 40,000 houses reported as completed. This reveals the scale of damage and the significant effort required for recovery and rebuilding.

Examples & Analogies

Imagine a neighborhood where a fire destroys a large number of homes. An organization may commit to rebuilding a certain number of those homes, but there will be a significant amount of work involved, and not all homes can be rebuilt immediately. The organization needs to prioritize and manage the rebuilding process systematically, just as the NGOs did in Kutch.

Ownership and Reconstruction Outcomes

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Self-construction that is owner-driven basically is around 96,000 to 97,000, and the total houses constructed were 1 lakh 35,000 thousand that time. The mode of reconstructions; NGO constructions you can see that even in case of NGO mostly, it was 56% was in-situ but is a great number of also relocated house, in case of owner-driven or self-constructed majority are in-situ development, only 22% is relocated buildings.

Detailed Explanation

Out of a total of around 135,000 reconstructed houses, approximately 96,000 were built through owner-driven initiatives, focusing on self-construction. When comparing the reconstruction modes, 56% of the NGO-led constructions occurred in their original locations while a significant portion of owner-driven houses were also built in the same places. However, only 22% of these self-constructed homes were relocated to new sites.

Examples & Analogies

Think of a community that needs to rebuild after a storm. Many people choose to rebuild their houses in the same location where their homes stood (in-situ). Others might have to move to a safer area. It reflects how some people might prefer familiar surroundings while others see a chance to improve their living conditions by relocating.

Definitions & Key Concepts

Learn essential terms and foundational ideas that form the basis of the topic.

Key Concepts

  • Product-Centric Approach: An approach led by NGOs that focuses on delivering solutions primarily from the agency's viewpoint.

  • People-Centric Approach: A collaborative effort involving community participation in the problem-solving process.

  • Satisfaction Levels: Evaluates how content individuals are with the products or services received, in this case, housing reconstruction.

  • In-situ vs Relocated Housing: Refers to the difference between rebuilding in the original location versus moving to new locations.

Examples & Real-Life Applications

See how the concepts apply in real-world scenarios to understand their practical implications.

Examples

  • In Gujarat, after the disaster, families received different amounts for various livestock, which tailored the support to community needs.

  • The satisfaction survey results indicated a higher preference for owner-driven constructions, suggesting more involvement leads to higher satisfaction.

Memory Aids

Use mnemonics, acronyms, or visual cues to help remember key information more easily.

🎵 Rhymes Time

  • In Gujarat's housing spree, NGOs lead the way, rebuilding homes come what may!

📖 Fascinating Stories

  • Once there was a community in Gujarat that, after a storm, needed homes. NGOs stepped in, helping hands built alongside families, resulting in warm shelters and smiles.

🧠 Other Memory Gems

  • Remember GAPS for housing recovery: Government support, Agency action, People's participation, Sustainable solutions.

🎯 Super Acronyms

Use the acronym C.A.R.E. - Community Action for Reconstruction Efforts, to remember the key involvement model!

Flash Cards

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Glossary of Terms

Review the Definitions for terms.

  • Term: ProductCentric Approach

    Definition:

    An approach driven primarily by NGOs, focusing on delivering specific products or solutions, especially post-disaster.

  • Term: PeopleCentric Approach

    Definition:

    An approach that emphasizes partnerships between communities and NGOs, focusing on collaboration rather than solely on product delivery.

  • Term: Insitu Development

    Definition:

    Reconstruction or development of structures in their original locations.

  • Term: PublicPrivate Partnership (PPP)

    Definition:

    A cooperative arrangement between public sector entities and private sectors including NGOs for housing reconstruction efforts.

  • Term: PostDisaster Intervention

    Definition:

    Strategies and actions implemented to assist communities in recovering from the impact of disasters.