Section B: Visual Design Fundamentals Applied
Key Concepts
-
Reading Patterns: Understand how users naturally scan pages (Z-pattern for simple pages, F-pattern for text-heavy content) and align designs accordingly.
-
Whitespace Mastery: Use negative space (empty space) strategically to enhance clarity, define boundaries, and reduce the user's cognitive load.
-
Modular Cards: Use reusable UI elements (cards) that balance visual hierarchy and uniformity, improving consistency and scalability.
-
Techniques and Guidelines
-
Z-Pattern: Best for interfaces with minimal text, ideal for hero banners and landing pages. Guides the eye from logo β call-to-action β product highlights β subscription form.
-
F-Pattern: Effective for text-heavy layouts like dashboards or reports. Prioritize key content to the left/top where the eye naturally rests.
-
Whitespace Utilization:
-
Ensure a minimum 16px margin around every module.
-
Use visual proximity to group related elements together (Gestalt Principle).
-
Modular Card Design:
-
Apply consistent padding (e.g., 24px) and border-radius (e.g., 8px).
-
Include shadows or elevation styles for depth and to signal interactivity.