Section E: Iteration Driven by Formative Feedback
Introduction & Overview
Read summaries of the section's main ideas at different levels of detail.
Quick Overview
Standard
Iteration is the core of a user-centered design process. This section helps you build a mindset of listening, testing, and refining your design work based on formative feedback. You'll practice running usability tests, collecting user comments, and using design critique to guide your revisions. Whether using sticky notes on a whiteboard or online comments in Figma, feedback becomes your blueprint for improving clarity, usability, and user satisfaction.
Key Concepts
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| Concept | Description |
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| :--- | :--- |
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| Formative Feedback | Early feedback that shapes and improves design before launch. |
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| Iterative Design | Cyclical process of testing, collecting data, and refinement. |
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| Usability Testing | Observe real users interacting with prototypes to gather direct evidence. |
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| Feedback Integration | Using clustered insights to adjust layout, flow, or interaction effectively. |
Examples & Applications
Example 1 β Confusing Button Placement:
Feedback: A user test shows no one can find the βCheckoutβ button (Pain Point).
Iteration: Revise the position and color to make it more visible, then retest.
Example 2 β Navigation Loop:
Feedback: Users get stuck on a loop between screens (Critical flow error).
Iteration: Add a breadcrumb trail and a visible, functional "Back" button to resolve the loop.
Memory Aids
Interactive tools to help you remember key concepts
Memory Tools
- Find issues β Integrate solutions β T**est again
Memory Tools
- Collect β Improve β Assess
Flash Cards
Glossary
- Pain Points
Specific areas or steps in the user flow where users experience difficulty or frustration.