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5 - Assessment Task Example (Criterion A–D Based)

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Interactive Audio Lesson

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Introduction to Criteria A-D

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Teacher
Teacher

Today, we’re going to discuss how we can analyze media texts, particularly in our assessment task. We'll focus on Criteria A through D as it pertains to how you’ll analyze a social media platform.

Student 1
Student 1

What does Criterion A involve?

Teacher
Teacher

Good question! Criterion A focuses on analyzing the media's message and effectiveness. Think of it like a detective's toolkit; it helps you dig deep into the purpose behind the media.

Student 2
Student 2

So, we have to evaluate how the platform influences its users?

Teacher
Teacher

Exactly! You're using your critical thinking skills here. Try to remember the acronym PEACE, which stands for Purpose, Effectiveness, Audience, Context, and Evaluation. This framework will help you cover all your bases.

Student 3
Student 3

What about Criterion B?

Teacher
Teacher

Great segue! Criterion B is all about organization. Your ideas need to flow logically, making it easy for your audience to follow. Think of it as telling a story, beginning with a strong introduction and ending with a solid conclusion.

Student 4
Student 4

And how do we apply Criterion C?

Teacher
Teacher

For Criterion C, you’ll be creating multimodal texts. This means combining images, videos, and text to make your piece engaging. A tip: ensure every element supports your main message.

Student 1
Student 1

I see! What about Criterion D?

Teacher
Teacher

That's about language use; you want to use correct grammar and varied vocabulary. Think of it like dressing your content nicely—good language gives your ideas power.

Teacher
Teacher

In summary: Criteria A-D work together to ensure that your content is insightful, organized, engaging, and linguistically correct. Remember, the standout work will reflect deep analysis and creativity.

Preparing for the Assessment Task

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Teacher
Teacher

Now that we understand the criteria, let’s brainstorm some ideas for your blog post or video essay. What social media platforms come to mind?

Student 2
Student 2

TikTok definitely influences perceptions a lot with its trends.

Student 4
Student 4

Instagram often showcases unrealistic beauty standards.

Teacher
Teacher

Great examples! When considering your topic, think about which platform resonates with you. After that, conduct research to understand how these platforms shape perceptions.

Student 3
Student 3

How do we analyze that influence?

Teacher
Teacher

You’ll want to look for patterns in how users interact with posts. This is where your knowledge of media bias can come in handy. Remember to keep the PEACE acronym in play.

Student 1
Student 1

Should we focus on specific features of those platforms?

Teacher
Teacher

Absolutely! Features like filters, hashtags, and algorithms all play a role in shaping perceptions. Think about how they might affect the audience's ideas of beauty and success.

Teacher
Teacher

To conclude, be ready to present your ideas clearly and creatively, keeping in mind the criteria we've just discussed.

Introduction & Overview

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Quick Overview

This section outlines an assessment task focusing on the analysis of a social media platform's influence on perceptions of beauty, success, or lifestyle.

Standard

The section provides a structured assessment task based on Criteria A-D. It involves creating content (a blog post or video essay) that evaluates how specific features of a social media platform shape public perceptions in various areas, ensuring a comprehensive understanding of both content and linguistic style.

Detailed

Assessment Task Example (Criterion A–D Based)

In this section, students are tasked with creating a blog post or video essay that analyzes how a popular social media platform—like Instagram or TikTok—shapes public perceptions around beauty, success, or lifestyle. This assessment task is designed to meet the requirements of the IB MYP framework, focusing on the following criteria:

Criterion A: Analysing

Students will evaluate how the platform’s features affect message delivery and reception, requiring them to engage critically with the media they use.

Criterion B: Organizing

A clear, coherent structure is essential for presenting ideas logically and effectively, guiding the audience through the content.

Criterion C: Producing Text

This criterion emphasizes the importance of using persuasive language and multimodal elements; creativity is essential to engage viewers or readers.

Criterion D: Using Language

Correct grammar, varied vocabulary, and an appropriate style are vital for crafting compelling narratives, ensuring effective communication.

This assessment not only encourages personal reflection but also fosters skills in critical thinking, creativity, and effective communication, essential for the globalized context of scientific and technical innovation in today's media landscape.

Audio Book

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Task Overview

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Task: Create a blog post or video essay analyzing how a popular social media platform (e.g., Instagram, TikTok) shapes perceptions of beauty, success, or lifestyle.

Detailed Explanation

This task asks students to choose a popular social media platform and analyze how it influences people's views on beauty, success, or lifestyle. This involves exploring the content shared on these platforms and thinking critically about how it affects personal and societal understandings of these concepts.

Examples & Analogies

Think of this like looking at a fashion magazine. Just as a magazine influences what people consider 'fashionable' or 'beautiful', social media platforms curate content that impacts our views on what success looks like, based on the profiles and advertisements we see.

Criterion A: Analyzing

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Criterion A (Analysing): Evaluate how the platform’s features affect message delivery and reception.

Detailed Explanation

For this criterion, students need to evaluate the specific features of the chosen platform. This means looking at how the way information is presented (such as visuals, hashtags, likes) affects how people receive and interpret messages. Students are expected to assess whether these features enhance or distort the ways individuals understand beauty and success.

Examples & Analogies

Consider a video on TikTok that features a dance challenge. The short format encourages quick consumption of content, making it easy and entertaining but potentially oversimplifying complex ideas about self-image. Just like a short news clip can only give a glimpse of a story, the platform's features shape our understanding of deeper topics.

Criterion B: Organizing

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Criterion B (Organizing): Present ideas in a coherent, logically structured format.

Detailed Explanation

In this criterion, students must structure their blog post or video essay in a way that makes their analysis easy to follow. This includes having a clear introduction, body, and conclusion, as well as using headings and transitions effectively. A well-organized presentation helps the audience understand the points being made.

Examples & Analogies

Think of it like organizing a recipe. When you write a recipe, you clearly lay out the ingredients and steps in an order that makes it easy for someone to follow. Similarly, a well-structured essay helps the reader understand the arguments being made.

Criterion C: Producing Text

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Criterion C (Producing Text): Use language and multimodal elements to persuade or inform.

Detailed Explanation

For this criterion, students need to utilize persuasive language and incorporate different media elements like images, videos, or infographics. This encourages creativity and enhances the message they want to convey. By combining words with images or sounds, they can make their argument more compelling.

Examples & Analogies

Imagine a commercial for a new phone that shows people using the phone in exciting ways, coupled with catchy music and a strong voiceover. This combination of visuals and sound makes the message stronger and more memorable, just like how students should use multiple elements to enhance their analysis.

Criterion D: Using Language

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Criterion D (Using Language): Apply accurate grammar, varied vocabulary, and appropriate style.

Detailed Explanation

The focus of this criterion is on the language used in the task. Students are expected to write clearly and correctly, using a diverse vocabulary and an appropriate tone for their audience. The aim is to communicate their ideas effectively and professionally.

Examples & Analogies

Think of this as crafting a formal email versus a text message. An email to a teacher should use correct grammar and a polite tone, while a text message may be more casual. Similarly, the level of formality in their work should match their audience and purpose.

Definitions & Key Concepts

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Key Concepts

  • Analysis: The process of examining media texts to understand their purpose and effectiveness.

  • Organization: The arrangement of ideas in a clear, logical structure.

  • Production: The creation of text using multimodal elements to engage the audience.

  • Language Use: The correct application of grammar and vocabulary to enhance communication.

Examples & Real-Life Applications

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Examples

  • A student analyzing an Instagram campaign to demonstrate how influencers shape beauty standards.

  • Creating a video essay discussing TikTok trends and their impact on social identities.

Memory Aids

Use mnemonics, acronyms, or visual cues to help remember key information more easily.

🎵 Rhymes Time

  • To understand media, think PEACE,
    Purpose, Evaluate, Audience, Context, this won't cease.

📖 Fascinating Stories

  • Imagine a detective analyzing a social media post. The detective looks for hidden meanings, audience reactions, and the context in which it was created, making sure to follow a right format—this is analyzing media!

🧠 Other Memory Gems

  • To remember the criteria: 'A-Analyze, B-Organize, C-Produce, D-Language'.

🎯 Super Acronyms

PEACE = Purpose, Effectiveness, Audience, Context, Evaluation.

Flash Cards

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Glossary of Terms

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  • Term: Criterion A

    Definition:

    Analyzing media texts for their purpose and effectiveness.

  • Term: Criterion B

    Definition:

    Organizing ideas in a coherent and logical manner.

  • Term: Criterion C

    Definition:

    Producing identified multimodal texts to persuade or inform.

  • Term: Criterion D

    Definition:

    Using accurate grammar, varied vocabulary, and appropriate style.