Understanding Media Messages

This section explores how media messages influence public opinion and the techniques used to persuade audiences.

Key Questions

This section discusses how media messages influence public perception and the persuasive techniques used in media.

Topics Covered

This section explores key topics related to the influence of media and technology on communication, identity, and social behavior.

Sample Analysis Task

This section presents a practical task to compare how different news sources represent the same event, fostering critical media literacy skills.

Social Media And Identity

This section examines how social media influences individuals' identities and self-perceptions, exploring the conceptual differences between online personas and real-life selves.

Key Questions

This section discusses the significant impact of media messages and social media on public perception and identity.

Topics Covered

Sample Reflection Task

This section encourages students to reflect on their online identities and their representation in digital mediums.

The Language Of Technology

This section examines how digital media is evolving language use, introducing concepts like emojis and internet slang while considering their effects on communication.

Key Questions

This section discusses how media messages can shape public opinion and the techniques used in persuasion.

Topics Covered

Sample Task

Ethical Use Of Media And Technology

This section discusses the ethical responsibilities of content creators and consumers in the digital media landscape, focusing on crucial issues like copyright, privacy, and media literacy.

Key Questions

This section examines how media messages shape public perception and identity, highlighting the techniques used for persuasion.

Topics Covered

Sample Debate

This section addresses the ethical considerations of AI-generated content, focusing on whether it should be deemed original or ethical.

Assessment Task Example (Criterion A–d Based)

This section outlines an assessment task focusing on the analysis of a social media platform's influence on perceptions of beauty, success, or lifestyle.

Task Description

Criterion A (Analysing)

This section focuses on the critical analysis of media messages, examining their purpose, audience impact, and effectiveness.

Criterion B (Organizing)

This section focuses on the importance of organizing ideas clearly and logically in media and language to effectively communicate messages.

Criterion C (Producing Text)

This section focuses on the production of text within the context of media and technology's influence.

Criterion D (Using Language)

This section emphasizes the importance of language use in digital media, focusing on grammar, vocabulary, and style.

Conclusion

This conclusion emphasizes the transformative power of technology and media in shaping communication, expression, and understanding in the contemporary digital landscape.

Glossary

The glossary provides definitions for key terms related to media and technology.

Multimodal Text

This section addresses the role of multimodal texts in communication through various digital forms.

Digital Footprint

Digital footprints are the traces of data individuals leave behind when using the internet.

Algorithm

This section explores the concept of algorithms and their significance in digital technology.

Bias

This section examines the concept of bias in media, highlighting how it affects communication and perception.