Heuristic Evaluation Workshop - 2.3.1 | Unit 1: Inquiring and Analysing (Criterion A) | IB 8 Design (Digital Design)
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Heuristic Evaluation Workshop

2.3.1 - Heuristic Evaluation Workshop

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Interactive Audio Lesson

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Understanding Nielsen’s Heuristics

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Teacher
Teacher Instructor

Today, we’ll be exploring Nielsen’s 10 Usability Heuristics. These are essential principles that help us assess the usability of digital products. Let’s start with the first heuristic: β€˜Visibility of system status.’ Can anyone tell me what that might mean?

Student 1
Student 1

I think it means that the user should always know what's happening in the app, right?

Teacher
Teacher Instructor

Exactly! It’s about providing feedback to users about what’s going on. Can anyone give me an example from an app?

Student 2
Student 2

Maybe when you upload a file, and it shows a progress bar?

Teacher
Teacher Instructor

Great example! That progress bar is a perfect illustration of keeping users informed. Let’s remember the acronym V.S. for 'Visibility of system status.' It’s crucial in design.

Conducting a Practical Evaluation

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Teacher
Teacher Instructor

Now, let’s try evaluating an app together. We will use the heuristics to fill out our standardized evaluation sheet. Who would like to suggest an app we could use?

Student 3
Student 3

How about Instagram? It's quite popular!

Teacher
Teacher Instructor

Perfect choice! Let’s focus on β€˜Match between system and the real world.’ Student_4, can you explain this heuristic?

Student 4
Student 4

This heuristic means using language and concepts that are familiar to the user instead of technical jargon.

Teacher
Teacher Instructor

Exactly! Can anyone think of a moment while using Instagram where this heuristic is followed or broken?

Student 1
Student 1

When it says β€˜DMs’ instead of 'Direct Messages', some users might not understand!

Teacher
Teacher Instructor

Great observation! Let's record that on our evaluation sheet.

SWOT Analysis in Usability Evaluation

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Teacher
Teacher Instructor

Having completed our heuristic evaluations, we now move on to conducting a SWOT analysis. What does SWOT stand for?

Student 2
Student 2

Strengths, Weaknesses, Opportunities, and Threats!

Teacher
Teacher Instructor

Correct! Let’s start with the strengths of the Instagram app. Student_3, what would you say is a strength?

Student 3
Student 3

It has a very user-friendly interface that is easy to navigate.

Teacher
Teacher Instructor

Excellent point! Now what about weaknesses? Student_4?

Student 4
Student 4

It often requires a good internet connection to load images quickly.

Teacher
Teacher Instructor

Great insights! Ensure you fill out your SWOT quadrants as we go along for our reports.

Feedback Theming

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Teacher
Teacher Instructor

Finally, let's work on our feedback theming. We've collected user feedback on various features. How do we go about theming this feedback?

Student 1
Student 1

We can look for common phrases or ideas and group them together.

Teacher
Teacher Instructor

Exactly! This process is called affinity diagramming. Let’s take those 30 printed quotes and start clustering them into themes.

Student 4
Student 4

I see a lot of comments about user interface issues, maybe we can create a theme around that?

Teacher
Teacher Instructor

Good eye, Student_4! Let's definitely categorize that. Once we have our themes, we'll analyze sentiment next.

Sentiment Mapping

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Teacher
Teacher Instructor

In our final session, we will perform sentiment mapping. What does this mean?

Student 2
Student 2

It’s tagging the feedback as positive, negative, or neutral based on how users feel?

Teacher
Teacher Instructor

Exactly! After tagging, we can present our findings in a simple bar chart. How can this information aid us in design improvement, Student_3?

Student 3
Student 3

It helps prioritize what needs fixing based on user sentiment. If many users feel negatively about a feature, we should address that first.

Teacher
Teacher Instructor

Absolutely right! Remember, understanding user sentiment is crucial for our design decisions.

Introduction & Overview

Read summaries of the section's main ideas at different levels of detail.

Quick Overview

This section focuses on performing heuristic evaluations of digital products through structured frameworks to assess usability and identify areas for improvement.

Standard

In this section, students learn to apply Nielsen’s 10 Usability Heuristics to evaluate digital interfaces. They will practice critiquing applications, using standardized evaluation sheets, conducting SWOT analyses, and theming user feedback to derive actionable insights for design improvements.

Detailed

Heuristic Evaluation Workshop

In this section, students engage deeply with heuristic evaluations as a means of understanding usability in digital products. They will examine Nielsen’s 10 Usability Heuristics, learning to critique known applications through structured evaluations. This process involves assessing the usability of interfaces and identifying critical areas where improvements can be made.

Using a standardized evaluation sheet, students will rate their chosen app against these heuristics, developing an understanding of the significance of each principle in real-world contexts. Additionally, they will conduct SWOT analyses on the evaluated products to gain insights into strengths, weaknesses, opportunities, and threats.

The workshop culminates with exercises on theming user feedback. By clustering user comments into themes and deriving sentiment analysis from them, students will learn how to extract actionable insights that inform design decisions. Understanding these concepts is crucial for bridging the gap between user needs and design outcomes.

Key Concepts

  • Heuristic Evaluation: A method that identifies usability issues in a product.

  • Nielsen’s Usability Heuristics: Ten principles that guide evaluations of user interfaces.

  • SWOT Analysis: A framework for assessing strengths, weaknesses, opportunities, and threats.

  • Affinity Diagramming: A technique for clustering ideas and data by themes.

  • Sentiment Mapping: Categorizing feedback by the emotional response of users.

Examples & Applications

Example of Visibility of System Status: When uploading a file, the app shows a progress indicator to inform the user of ongoing activity.

Example of Affinity Diagramming: Grouping user comments on features into themes like 'Ease of Use,' 'Performance,' etc.

Memory Aids

Interactive tools to help you remember key concepts

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Rhymes

When seeking to design, make it fine, let users knowβ€”don't leave them behind.

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Stories

Imagine a user named Sam who constantly refreshed an app but saw no indication of when his data would load. He got frustrated because he didn’t know if things were processingβ€”this shows the importance of visibility!

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Memory Tools

To remember the heuristics, think: 'V-M-E-C-F-A-R-J-S' (Visibility, Match, Error Prevention, Consistency, Flexibility, Aesthetic, Recognition rather than recall, Help, Error Recovery, and Support).

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Acronyms

Use β€˜SWEET’ for 'Strengths, Weaknesses, Opportunities, Threats' in SWOT analysis.

Flash Cards

Glossary

Heuristic Evaluation

A usability inspection method for computer software that helps identify usability problems in the user interface design.

Nielsen’s Usability Heuristics

A set of ten general principles for interaction design that help guide usability evaluations.

SWOT Analysis

A strategic planning technique used to identify Strengths, Weaknesses, Opportunities, and Threats related to a project.

Affinity Diagramming

A process used to organize ideas and data by finding patterns and themes.

Sentiment Mapping

The process of categorizing feedback based on the emotional tone expressed.

Reference links

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