3. Communication in Commercial Organizations
Effective communication is crucial in commercial organizations for exchanging information and achieving business objectives. It encompasses various forms, methods, and channels, alongside addressing barriers to smooth communication. The principles of effective communication, often referred to as the 7 Cs, guide the practice to enhance clarity and understanding.
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3.4.3Written
What we have learnt
- Communication is the exchange of information that ensures mutual understanding between parties.
- Barriers to communication include language differences, noise, cultural variances, poor listening, and lack of feedback.
- Utilizing technology in communication significantly increases efficiency and supports global interactions.
Key Concepts
- -- Formal Communication
- Structured and official communication that follows organizational hierarchies.
- -- Informal Communication
- Casual and unofficial communication, often referred to as grapevine communication.
- -- The 7 Cs
- Principles of effective communication including clarity, conciseness, completeness, correctness, courtesy, concreteness, and consideration.
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