The Information Processing Approach, particularly the Stage Model proposed by Atkinson and Shiffrin in 1968, categorizes human memory into three distinct stages: sensory memory, short-term memory (STM), and long-term memory (LTM). Sensory memory captures vast amounts of information but retains it for only a brief period, less than a second. Short-term memory holds small amounts of information (typically around 7±2 items) for about 30 seconds, primarily encoded acoustically. Transitioning from STM to LTM involves elaborative rehearsal, which connects new information to existing knowledge, making it semantically encoded. LTM is characterized by its unlimited capacity and duration, where forgetting often results from retrieval failure rather than loss of information. Strategies such as mnemonics can enhance memory by organizing and associating information more effectively.