In this section, we learn about the three primary memory systems defined by the Stage Model of memory proposed by Atkinson and Shiffrin. Sensory memory acts as an initial filter, capturing sensory information with high accuracy but for very brief durations, often less than a second. For instance, iconic memory handles visual stimuli, whereas echoic memory pertains to auditory stimuli. Information that is selectively attended to enters short-term memory (STM), which has a limited capacity (typically around 7±2 items) and retains information temporarily, usually less than 30 seconds, unless continually rehearsed. Maintenance rehearsal keeps information in STM, whereas elaborative rehearsal connects new information to known concepts, facilitating its transfer to long-term memory (LTM). Long-term memory is a vast storehouse with virtually unlimited capacity, where information stands the test of time through semantic encoding. The processes of recording, keeping, and recalling information are pivotal for effective memory functioning, influenced by control processes such as attention and rehearsal. Overall, this section underscores the complexity of memory systems and their interrelated nature in our cognitive processes.