1.5. Risk Estimation Process

Try these first

1. 1.

   Define objective risk in your own words.

   Hint

   Think about what 'objective' means in relation to data.

2. 2.

   What is perceived risk?

   Hint

   Consider how people might feel about different dangers.

3. 3.

   What is objective risk?

   • Subjective opinion
   • Scientifically measurable data
   • Unquantifiable fear

   Hint

   Think about how it’s assessed.

4. 4.

   True or False: Perceived risk is always accurate.

   • True
   • False

   Hint

   Reflect on how beliefs can differ from facts.

5. 5.

   Craft a five-paragraph essay discussing how cultural perceptions of risks might differ across societies, using smoking as an example.

   Hint

   Explore the cultural context and historical elements relating to smoking.

6. 6.

   Develop a risk communication plan for a public health crisis that addresses both objective and perceived risks.

   Hint

   Consider how to tailor your message to different audience segments.