2.1. Smoking and Risk

Try these first

1. 1.

   Define objective risk in your own words.

   Hint

   Think about how scientists assess risk quantitatively.

2. 2.

   Give an example of a perceived risk.

   Hint

   Consider common beliefs about risky behaviors.

3. 3.

   What distinguishes objective risk from perceived risk?

   • Objective risk is based on personal beliefs
   • Perceived risk is scientifically measurable
   • Objective risk is scientifically measurable
   • Both are based on scientific rules

   Hint

   Remember what makes a risk objective.

4. 4.

   True or False: The Royal Society's White Book states that it takes collective responsibility for the risks presented.

   • True
   • False

   Hint

   Reflect on the disclaimers in the report.

5. 5.

   Design a research study to compare perceptions of smoking risks between teenagers and adults. What methods will you employ?

   Hint

   Consider engaging different demographics for a broader view.

6. 6.

   Critically evaluate how tobacco companies use marketing to influence perceived risks of smoking. What strategies do they implement?

   Hint

   Think about psychological tactics employed in advertisements.