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Alright, class! Let's start by sharing our insights from yesterday's empathy mapping. Each group should tell us one surprise finding and one validation of your initial assumptions about your user persona. Who would like to go first?
Our group discovered that our user was really concerned about carrying fragile items without damaging them. We were surprised that he didn't even mention bulky packaging, which we thought would be a major concern!
Thatโs interesting! We found that our user feels really stressed about organization, but they didnโt realize that their backpack was too heavy. We thought theyโd say something about weight.
Great examples! It shows how our assumptions can sometimes blind us to real user experiences. Letโs note that and think about how we can adjust our HMW questions based on these insights.
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Now that we've heard some findings, letโs look for common themes across our discussions. For example, multiple groups mentioned concerns about usability and portability. Why do you think this is crucial?
It seems like if we can address those concerns, we will definitely meet their needs better.
I think itโs about making sure our solutions are user-friendly and practical. If theyโre not easy to use, people wonโt want them.
Exactly! And this guides our next steps in the Define phase. Letโs summarize these themes and prepare our HMW questions.
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Letโs take a moment to reflect critically. Which quadrant of your empathy map did you find provided the richest insights? Why do you think that was?
I think my groupโs 'Says' quadrant was the richest because we got direct quotes from our interviews, which really humanized our user.
For us, it was the 'Feels' quadrant. Understanding their emotions helped frame the problem more clearly.
Fantastic insights! How might these findings reshape our HMW questions?
If we know what they feel, we can focus our HMW questions on emotional aspects, not just practical needs.
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In the Debrief & Reflection section, students learn to present their findings and synthesize insights from empathy-mapping activities, fostering collaborative learning and critical thinking.
The Debrief & Reflection section focuses on consolidating and synthesizing learning from the empathy-mapping workshop. Students engage in a presentation activity where each group shares key insights derived from their workshops. This exercise encourages students to recognize both surprises and validations arising from their research, driving deeper understanding of user needs. The instructor synthesizes class-wide insights and links them back to the upcoming Define tasks, ensuring each student grasps the relevance and application of their findings. Students respond to reflective questions, such as which quadrant provided the richest insights and how these insights can reshape their How Might We (HMW) questions. Ultimately, this session exemplifies the iterative nature of Design Thinking, fostering an environment for critical reflection and continuous improvement.
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โ Presentation: Each group shares one surprise finding and one validation of their initial assumptions.
In this part of the workshop, after each group has worked on the empathy-mapping activity, they present their insights to the class. Each group is tasked with sharing two key points: a surprising finding that they discovered from their insights and a validation of something they initially assumed about the user. This encourages a culture of sharing and learning from each otherโs perspectives, which is essential in the design thinking process.
Imagine you and your friends did a survey about your favorite pizza toppings. You might have thought everyone loves pepperoni, but one of your friends surprises you by saying they hate it and prefer pineapple. This moment highlights how your assumptions might not reflect reality, leading to a richer discussion about everyone's tastes.
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โ Class Synthesis: Instructor highlights common themes across groups and links them back to upcoming Define tasks.
After the presentations, the instructor takes the opportunity to analyze and connect the themes that emerged from the different groups' findings. The instructor looks for patterns and commonalities in the insights shared, which can inform the next stage of the design process, specifically the 'Define' stage. This helps ensure that everyone's work contributes to the understanding of the user needs and refines the problem statements before moving forward.
Think of a school project where each group works on a different aspect of the same topic. After everyone presents, the teacher summarizes the main points, noting that while one group focused on the environmental impact, another looked at economic factors. By synthesizing these ideas, the teacher helps everyone understand the broader picture and how they all fit together.
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โ Reflective Questions:
โ Which quadrant had the richest insights? Why?
โ How might these insights reshape our HMW questions?
Reflective questions are posed to help students think critically about the insights they gathered. The first question encourages students to assess which aspect (Says, Thinks, Does, Feels) provided the most impactful information and to consider why that quadrant was particularly rich in insights. The second question challenges students to consider how their newfound understanding could influence their 'How Might We' questionsโessentially, how can they refine their approach to better address the user's needs?
Imagine youโre trying to improve a school lunch menu. After gathering feedback, you realize most students expressed concerns about healthy options. Reflecting on this could lead you to rethink your approach and focus on generating lunch options that not only taste great but also meet health standards. This reflection process ensures you're not stuck on initial ideas but are adapting to feedback.
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Key Concepts
Empathy Mapping: A crucial step to identify user needs and emotions.
HMW Questions: Helpful in framing problems based on user insights.
Common Themes: Essential for connecting insights across workshops.
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An example of an insight from empathy mapping could be an observation that users feel anxiety about staying organized, leading to a specific HMW question.
A common theme noted about user portability concerns might be used to redefine a design proposal, focusing more on lightweight materials.
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Empathy maps show us the ways, users feel, think, act, play.
Imagine a user on their way, struggling with items day by day. You map their feelings, gather their thoughts, making insights that truly bring forth.
Remember 'SHARE' for the debrief: Synthesize, Highlight, Assess, Reflect, Engage!
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Term: Empathy Mapping
Definition:
A visual representation of user attitudes and behaviors, helping identify user needs and emotions.
Term: HMW Questions
Definition:
โHow Might Weโ questions that help frame the problem to be solved in the Design Thinking process.
Term: Common Themes
Definition:
Recurring ideas or insights identified from multiple perspectives or sources.