12.3.4 - Evaluating Alternatives
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Practice Questions
Test your understanding with targeted questions
What does SWOT stand for?
💡 Hint: Think about what you need to identify to evaluate a decision.
Name one benefit of evaluating alternatives.
💡 Hint: Consider how bad decisions can affect an organization.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is the main purpose of evaluating alternatives?
💡 Hint: Remember, it's about making informed choices.
True or False: SWOT analysis considers both internal and external factors when evaluating options.
💡 Hint: Think about what SWOT stands for.
1 more question available
Challenge Problems
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You are the manager of a company considering two marketing strategies: a digital campaign and a traditional campaign. Using SWOT analysis, outline the strengths, weaknesses, opportunities, and threats of each. Then provide a cost-benefit analysis for each strategy.
💡 Hint: Think more about internal and external conditions influencing both marketing strategies.
Imagine you were part of a team analyzing a new product launch. Discuss how you would evaluate various alternatives and what specific criteria you would prioritize.
💡 Hint: Consider what metrics matter most to your company's goals.
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