12.3.4. Evaluating Alternatives

Try these first

1. 1.

   What does SWOT stand for?

   Hint

   Think about what you need to identify to evaluate a decision.

2. 2.

   Name one benefit of evaluating alternatives.

   Hint

   Consider how bad decisions can affect an organization.

3. 3.

   What is the main purpose of evaluating alternatives?

   • To choose the fastest option
   • To compare different options against criteria
   • To eliminate all options

   Hint

   Remember, it's about making informed choices.

4. 4.

   True or False: SWOT analysis considers both internal and external factors when evaluating options.

   • True
   • False

   Hint

   Think about what SWOT stands for.

5. 5.

   You are the manager of a company considering two marketing strategies: a digital campaign and a traditional campaign. Using SWOT analysis, outline the strengths, weaknesses, opportunities, and threats of each. Then provide a cost-benefit analysis for each strategy.

   Hint

   Think more about internal and external conditions influencing both marketing strategies.

6. 6.

   Imagine you were part of a team analyzing a new product launch. Discuss how you would evaluate various alternatives and what specific criteria you would prioritize.

   Hint

   Consider what metrics matter most to your company's goals.