Cohesive Groups and Their Functions - 4.3 | 18. The Role of Social Networks in Disaster Preparedness | Disaster Preparedness &Planning - Vol 3
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Understanding Cohesive Groups

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Teacher
Teacher

Today, let's discuss cohesive groups. Why do you think they are important in disaster situations?

Student 1
Student 1

I think they help people communicate better.

Teacher
Teacher

Exactly! Cohesive groups allow for rapid sharing of information. They are networks where individuals have strong ties with one another. Can anyone name some benefits of these groups during disasters?

Student 2
Student 2

They can spread information quickly, right?

Teacher
Teacher

Yes! This fast information sharing becomes essential during a disaster. Remember, we refer to this as 'social obligation' – the pressure to act based on group norms. Can anyone think of examples of social obligation?

Student 3
Student 3

If my friends are using a rainwater harvest tank, I might feel pressured to use one too.

Teacher
Teacher

Perfect example! In cohesive groups, personal relationships enhance accountability and motivation.

Information Types Needed for Decision-Making

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Teacher
Teacher

Now that we understand cohesive groups, let’s talk about the types of information necessary for people to make decisions about innovations like rainwater tanks. Can anyone list those types?

Student 1
Student 1

Hearing about the technology, observing it, and discussing with others.

Teacher
Teacher

Correct! These three types are crucial: hearing, observation, and discussion. How do these types contribute to decision-making?

Student 4
Student 4

Hearing helps us learn the main features, while observing allows us to see how it works.

Teacher
Teacher

Exactly! And discussions provide subjective insights from others. These elements combined help reduce uncertainty in decision-making.

Weak Ties and Information Flow

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Teacher
Teacher

Earlier, we covered how cohesive groups emphasize strong ties. But what about weak ties? Why are they important?

Student 2
Student 2

They can give us new perspectives and information we wouldn’t get from close friends.

Teacher
Teacher

Exactly! Weak ties connect us to broader networks, which helps us gain access to diverse information. Can anyone think of a situation where a weak tie provided valuable information?

Student 3
Student 3

Maybe asking a neighbor we hardly know about their experience with a new product.

Teacher
Teacher

Great example! Weak ties can expose us to new ideas and opportunities not commonly found within our close group.

Challenges of Cohesive Groups

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Teacher
Teacher

Now, let's explore the challenges that cohesive groups may present in information dissemination. What could be a downside of having such tight-knit connections?

Student 1
Student 1

Maybe they share the same information repeatedly, creating redundancy.

Teacher
Teacher

Exactly! This redundancy can limit exposure to innovative ideas unless they reach out to broader connections. How can we overcome this challenge?

Student 4
Student 4

By making efforts to connect with people outside our immediate group to gain fresh insights.

Teacher
Teacher

Correct! Opening up networks to include weak ties is essential for gaining new perspectives and promoting innovation.

Introduction & Overview

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Quick Overview

This section explores the importance and role of cohesive groups in disaster preparedness and information dissemination.

Standard

Cohesive groups play a crucial role in sharing information necessary for disaster preparedness. By fostering relationships and networks, individuals can obtain valuable insights from direct and indirect connections. This section emphasizes the significance of social interactions and cohesive networks in promoting innovative disaster management strategies, as illustrated through practical case studies.

Detailed

In this section, titled 'Cohesive Groups and Their Functions,' we delve into how cohesive groups contribute to disaster preparedness. The lecture emphasizes the dissemination and collection of critical information through social networks, providing insight into the challenges faced by individuals, such as those in Bangladesh, who seek effective solutions for potable water. The discussion highlights that people require three types of information: hearing about innovations, observation of hardware, and subjective discussions. The role of cohesive networks is then examined, emphasizing that dense, direct relations within groups foster rapid information sharing and create social obligations to adopt certain practices. However, these networks may also result in redundancy of information if not expanded to include wider connections, such as indirect networks. The insights presented underscore the need for planners and disaster managers to understand the dynamics of social networks to promote effective disaster recovery and preparedness strategies.

Audio Book

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Understanding Cohesive Groups

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Here, we consider 3 kind of group or the source of information for people, one is the cohesive groups that depends on the degree and frequency of the tie or interactions okay so given, so how do you decide the cohesive groups; it is just a matter of that how frequently the individuals within a group is connecting.

Detailed Explanation

Cohesive groups are formed based on how often and how closely individuals interact with one another. This means if members of a group frequently connect and communicate, they create a tight-knit network that can effectively share information and support each other.

Examples & Analogies

Think of a sports team. The players who practice together every day develop strong relationships. If one player hears about a new training technique, they can quickly share it with their teammates. The frequent interaction builds trust and the willingness to share useful information.

Characteristics of Cohesive Groups

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Let us imagine that this is a community okay, this is a society, this in entirely a one community. People living here and they have different networks now, if we look into here, we can see that ABCD they have direct and reciprocal interconnections between each other, the arrows are ties okay and then so, this is a group one because they are most densely so, C belongs to ABD because he has more network here although, he has some indirect or one way direction connections with I but he does not belong to there.

Detailed Explanation

In a community, different groups can form based on how closely people are connected. For instance, in a visual diagram of a community, individuals A, B, C, and D may have strong mutual ties because they interact regularly. This makes them a cohesive group and allows them to share information quickly among themselves, while other individuals may only have weak or indirect connections.

Examples & Analogies

Consider a group of friends who often meet up. They share news and updates frequently. If one friend hears about a local event, they can effortlessly tell the rest since they maintain frequent communication. In contrast, if a person outside this group hears the same information, it may take longer for them to get it because their network connections are not as strong.

Benefits and Limitations of Cohesive Groups

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So, what is the role of cohesive networks, with whom I have direct connections, every day I am meeting, talking face to face personal relationship like my friends, some are saying that it provides you the opportunity and social obligation, it is kind of, it also help you to collect that if I know something from outside or from any from televisions or mass media, I immediately pass the informations to my direct network partners like my friends, my neighbours, my co-workers with whom I am very intimate, it is cohesive.

Detailed Explanation

Cohesive groups facilitate fast information sharing and provide social obligations among members. If one person learns something new that could benefit others, they feel inclined to share that information due to their close relationships. However, cohesive groups may also create challenges because they can limit access to new ideas or information from outside the group, leading to redundancy in shared knowledge.

Examples & Analogies

Imagine a family that frequently discusses their daily lives. When one person learns about a new health tip, they share it with everyone during dinner. However, if the only information they receive is from family, they might miss out on other new perspectives or insights available from friends or online resources.

Challenges of Cohesive Networks

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So, it actually helps to provide faster information, sharing not only that is not only working as the learning, social learning through passing the information very fast but also it provides a kind of obligations, pressure, social pressure, if 5 of my friends are using the rainwater harvesting tank or an earthquake-resistant building, it becomes my moral duty or social pressure I feel that I should have also the same.

Detailed Explanation

While cohesive networks allow for rapid information spread, they also create social pressures. For example, if many people in a close-knit group adopt a new technology, such as rainwater harvesting tanks, individuals within that group may feel compelled to follow suit, not wanting to feel left out or different. This can be both a motivating factor for adoption but may also stifle individual innovation or choice.

Examples & Analogies

Think about trends that circulate in social circles, like fashion. If all your friends buy a particular style of shoes, you may feel pressured to buy them too, even if you're not particularly interested in them. The social obligation shapes preferences and decisions in cohesive groups.

Definitions & Key Concepts

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Key Concepts

  • Cohesive Groups: Groups with strong ties and frequent interaction that enhance social obligation and information sharing.

  • Social Obligation: A societal pressure to adopt behaviors accepted by cohesive groups.

  • Weak Ties: Indirect connections that provide access to new information and perspectives.

  • Information Types: Hearing, observing, and discussing are essential information types for informed decision-making.

Examples & Real-Life Applications

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Examples

  • A community where members frequently discuss and share experiences about disaster preparedness.

  • Adopting rainwater tanks is often motivated by seeing friends and neighbors using them.

Memory Aids

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🎵 Rhymes Time

  • Cohesive groups come with a reputation, sharing knowledge is their dedication.

📖 Fascinating Stories

  • Once in a village, everyone shared tales of their rainwater tanks. That bond helped everyone gain trust in new ideas and feel pressured to adopt them.

🧠 Other Memory Gems

  • H.O.D. - Hearing, Observing, Discussing: Key information types.

🎯 Super Acronyms

C.W.S. – Cohesion, Wide scope (for weak ties), Social pressure (for social obligation).

Flash Cards

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Glossary of Terms

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  • Term: Cohesive Groups

    Definition:

    Groups characterized by strong interpersonal relationships and frequent interactions that foster trust and information sharing.

  • Term: Social Obligation

    Definition:

    The societal pressure or moral duty felt by individuals to conform to the behaviors or practices of their group.

  • Term: Weak Ties

    Definition:

    Connections that are not as strong or frequent as those in cohesive groups, which often provide access to new information.

  • Term: Information Types

    Definition:

    The three essential types of information for decision-making: hearing, observation, and discussions.