4.3. Cohesive Groups and Their Functions

Here, we consider 3 kind of group or the source of information for people, one is the cohesive groups that depends on the degree and frequency of the tie or interactions okay so given, so how do you decide the cohesive groups; it is just a matter of that how frequently the individuals within a group is connecting.

Cohesive groups are formed based on how often and how closely individuals interact with one another. This means if members of a group frequently connect and communicate, they create a tight-knit network that can effectively share information and support each other.

Think of a sports team. The players who practice together every day develop strong relationships. If one player hears about a new training technique, they can quickly share it with their teammates. The frequent interaction builds trust and the willingness to share useful information.

Let us imagine that this is a community okay, this is a society, this in entirely a one community. People living here and they have different networks now, if we look into here, we can see that ABCD they have direct and reciprocal interconnections between each other, the arrows are ties okay and then so, this is a group one because they are most densely so, C belongs to ABD because he has more network here although, he has some indirect or one way direction connections with I but he does not belong to there.

In a community, different groups can form based on how closely people are connected. For instance, in a visual diagram of a community, individuals A, B, C, and D may have strong mutual ties because they interact regularly. This makes them a cohesive group and allows them to share information quickly among themselves, while other individuals may only have weak or indirect connections.

Consider a group of friends who often meet up. They share news and updates frequently. If one friend hears about a local event, they can effortlessly tell the rest since they maintain frequent communication. In contrast, if a person outside this group hears the same information, it may take longer for them to get it because their network connections are not as strong.

So, what is the role of cohesive networks, with whom I have direct connections, every day I am meeting, talking face to face personal relationship like my friends, some are saying that it provides you the opportunity and social obligation, it is kind of, it also help you to collect that if I know something from outside or from any from televisions or mass media, I immediately pass the informations to my direct network partners like my friends, my neighbours, my co-workers with whom I am very intimate, it is cohesive.

Cohesive groups facilitate fast information sharing and provide social obligations among members. If one person learns something new that could benefit others, they feel inclined to share that information due to their close relationships. However, cohesive groups may also create challenges because they can limit access to new ideas or information from outside the group, leading to redundancy in shared knowledge.

Imagine a family that frequently discusses their daily lives. When one person learns about a new health tip, they share it with everyone during dinner. However, if the only information they receive is from family, they might miss out on other new perspectives or insights available from friends or online resources.

So, it actually helps to provide faster information, sharing not only that is not only working as the learning, social learning through passing the information very fast but also it provides a kind of obligations, pressure, social pressure, if 5 of my friends are using the rainwater harvesting tank or an earthquake-resistant building, it becomes my moral duty or social pressure I feel that I should have also the same.

While cohesive networks allow for rapid information spread, they also create social pressures. For example, if many people in a close-knit group adopt a new technology, such as rainwater harvesting tanks, individuals within that group may feel compelled to follow suit, not wanting to feel left out or different. This can be both a motivating factor for adoption but may also stifle individual innovation or choice.

Think about trends that circulate in social circles, like fashion. If all your friends buy a particular style of shoes, you may feel pressured to buy them too, even if you're not particularly interested in them. The social obligation shapes preferences and decisions in cohesive groups.

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