3.2. Types of Required Information

People do not want to make decisions because they do not know about this one, this is an innovative idea, this is the new, so people want to get information about this one.

Before making decisions, especially regarding new ideas or innovations, individuals often hesitate without sufficient information. This is a common barrier to adopting novel concepts, as people fear making the wrong choice. Therefore, information becomes crucial for understanding the benefits and functionalities of new solutions, such as the rainwater tanks discussed in the lecture.

Imagine you want to buy a new smartphone but have never used that brand before. Without reviews, guidance from friends, or the ability to see the phone in action, you might feel unsure about your purchase. It's the same with innovative ideas; people need solid information to feel confident in their decisions.

They need 3 kind of informations, one to develop their own knowledge, hardware and software knowledge from hearing and observation, another one is the discussions knowledge, someone's subjective knowledge.

To fully engage with new technologies or solutions, people typically desire three types of information: 'hearing' information, which includes learning about innovations through discussions or media; 'observational' information, focusing on the physical aspects such as design and functionality; and 'discussions' requires personal testimonies and subjective insights from others regarding their experiences with the innovation. This holistic understanding supports informed decision-making.

Consider wanting to buy a new car. You might listen to advertisements about the car (hearing), look at its specifications and designs online (observation), and chat with friends or family who own or have driven that car (discussion). Each type of information aids your understanding and decision-making process.

Now, what do they do, how they would collect these informations, and why do they need social networks?

Social networks play a vital role in information collection. When individuals lack direct knowledge of something, like a product they haven't seen before, they often turn to their social networks. These networks provide the support needed to gather information from friends, family, or acquaintances who may have experience with the new idea. This process helps reduce uncertainty and builds confidence in decision-making.

Think about how you might decide which restaurant to eat at. If you're uncertain, you might ask friends for recommendations. Their varied experiences can help you gauge the quality of the restaurant and reduce the uncertainty of trying it for the first time, similar to how social networks aid in gathering information about innovative solutions.

Granovetter; he is saying no actually, a direct networks they do not really work much, this actually give you redundant informations.

Granovetter's theory suggests that while direct networks (close friends and relatives) provide comfort and familiarity, they can also lead to redundant information because everyone tends to share the same insights. To gain fresh perspectives and novel ideas, it's often beneficial to tap into indirect networks—acquaintances and distant connections—offering diverse viewpoints and experiences, contributing to a broader understanding.

If you're looking for innovative ideas for a home project, asking only your close friends might yield similar responses, as they likely have similar tastes and backgrounds. However, seeking advice from friends of friends or acquaintances may introduce you to creative ideas and suggestions you hadn't considered.

Here, we consider 3 kind of group or the source of information for people, one is the cohesive groups that depends on the degree and frequency of the tie or interactions.

Cohesive groups are formed by individuals who share strong connections through frequent interactions. These groups foster quick and effective information sharing, as members feel socially obligated to communicate relevant discoveries or insights swiftly. However, the downside is that they may limit exposure to new concepts due to their close-knit nature.

Think of a book club that exclusively reads a specific genre. While they share recommendations and insights within their group, they may miss out on excellent books from other genres. In the context of disaster preparedness, members might share resources quickly, but if they only rely on each other, they could miss innovative solutions emerging from broader discussions.

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