3.3. Sources of Information

People do not want to make decisions because they do not know about this one, this is an innovative idea, this is the new, so people want to get information about this one. They need 3 kind of informations, one to develop their own knowledge, hardware and software knowledge from hearing and observation, another one is the discussions knowledge, someone's subjective knowledge that we already discussed.

In this chunk, it discusses why individuals hesitate to make decisions regarding new innovations, like the rainwater tank. The reason is their lack of knowledge about the innovation. To address this, they need three types of information: first, technical knowledge obtained through hearing about the product and observing it in action. This includes understanding how it works and its benefits. Second, they require discussions with others to gather subjective knowledge. This allows them to hear personal experiences and opinions about the innovation from people who have tried it.

Imagine you are considering buying a new phone model that you've heard about. Before making your decision, you would research online (hearing), ask friends who own the phone about their experiences (discussions), and look at reviews to understand its performance better (observations). This process is similar to what people do when faced with adopting new disaster preparedness technologies.

People share informations with each other either through hearing, either through watching, either through discussions, either through phone calls, either through mass media, giving dialogue or speech so, innovation; the diffusion of innovation, dissemination of technologies is therefore is called information seeking and information processing development or activity.

This chunk outlines the various methods through which individuals collect information about new innovations. People rely on different channels to gather data, such as listening to others (hearing), observing the product (watching), discussing it with peers (discussions), or accessing mass media. This activity of gathering information and processing it is crucial for individuals to make informed decisions about innovations that can help in disaster preparedness.

Think of planning a vacation. You might talk to friends who have visited your desired destination (discussions), watch travel vlogs to see what the place looks like (watching), read reviews online (hearing), and look at travel blogs for personal experiences and tips. Each of these methods contributes to your understanding, helping you make the best choice for your vacation.

Now, the question is; I need 3 kind of things, activities to be involved to collect information; one is hearing, observation and discussions. Now, who will be my source of information, where should I go for collecting informations? My neighbour, my co-workers, my relatives, my friends, those I do not know, my competitors, whom should I go.

In this chunk, the focus is on identifying the various sources of information that individuals can tap into while seeking knowledge about innovations. They need to engage in activities such as hearing about the product, observing it in practice, and discussing it with others to form a well-rounded view. Specific sources might include neighbors, colleagues, friends, family members, or even competitors who might offer valuable insights.

Consider someone looking to buy a car. They might ask friends who own a specific model (neighbors), consult colleagues who have experience with certain brands (co-workers), or read reviews online. Each source provides a piece of the puzzle, helping them make a more informed decision.

Granovetter; he is saying no actually, a direct networks they do not really work much, this actually give you redundant informations, same informations again and again because you are not expanding your networks, unless you expand your networks how you can get new ideas, new evaluation, new reviews because you are always in the same one.

This chunk discusses the importance of having a diverse network when seeking information. According to Granovetter, relying solely on direct connections can lead to receiving the same information repeatedly, which limits innovation and understanding. To gain fresh insights and evaluations, individuals should strive to expand their networks beyond immediate contacts. This strategy allows access to new ideas and viewpoints, enhancing the decision-making process.

Imagine looking into a new restaurant to try. If you only ask your close friends, you may only hear opinions similar to yours, limiting your options. However, if you reach out to acquaintances or friends-of-friends, you might discover different cuisines and dining experiences that you would have otherwise missed, leading to a more varied and enriching dining choice.

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