5. Information Sharing Dynamics

People do not want to make decisions because they do not know about this one, this is an innovative idea, this is the new, so people want to get information about this one.

Individuals often hesitate to adopt new technologies, like the rainwater tank, because they lack knowledge about it. To make informed decisions, they seek out necessary information that could guide them in understanding the innovation's benefits and functionalities.

Think of it like trying a new restaurant. Before making the decision to eat there, you’d likely check reviews and ask friends if they’ve had a good experience. Just like in technology adoption, this gathering of information helps reduce uncertainty and fosters confidence in your decision.

They need 3 kind of informations, one to develop their own knowledge, hardware and software knowledge from hearing and observation, another one is the discussions knowledge.

To fully understand a new technology, individuals require three types of information: 'hearing' about it, which includes gathering knowledge from discussions; 'observation' to acquire practical understanding about its construction and use; and 'discussion' of personal perspectives from peers about the innovation's effectiveness. These diverse information sources help create a well-rounded understanding necessary for decision-making.

Imagine learning to ride a bike. You watch someone demonstrate (observation), listen to advice from friends (hearing), and discuss any fears or tips about biking (discussion). Each aspect contributes to your understanding and confidence in riding your bike.

Now, what do they do, how they would collect these informations, and why do they need social networks?

Collecting information rely heavily on social networks, as these connections allow individuals to share insights and experiences related to innovations. By tapping into their networks, they gather varied opinions and experiences, which helps them balance the risks and benefits associated with adopting new technologies.

Consider you want to buy a new phone. You ask people in your network – friends, family, colleagues – for their opinions. You hear their experiences, weigh their suggestions, and this guidance reflects how social networks can impact your choice based on collective insights.

Granovetter; he is saying no actually, a direct networks they do not really work much, this actually give you redundant informations.

This highlights the distinction between direct and indirect networks. Although direct connections provide immediate information, they often result in redundant data. By expanding to indirect connections—friends of friends or colleagues from other fields—individuals access fresh insights that can be more beneficial when making decisions about innovations.

Think of a family reunion where everyone has the same opinion about a family recipe. If instead, you ask friends outside your family circle, you might get new and diverse takes on the recipe, leading to a better dish than if you relied solely on family feedback.

What is the role of cohesive networks, with whom I have direct connections, every day I am meeting, talking face to face personal relationship like my friends.

Cohesive networks, comprised of stronger bonds and frequent interactions, offer the advantage of quicker information dissemination. Individuals in these networks share not only practical experiences but also social pressures, motivating members to adopt new technologies to fit into the group dynamics.

Picture a sports team where players encourage each other to try new training techniques. The close-knit nature of the team leads members to adopt training practices faster because of their trust in each other and the shared goal of improvement.

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