4.2. Direct and Indirect Relationships

My friends; here is a look generally, like Valentin is saying that it is the direct and the personal relationships like friends, I have face to face interaction with them, my relationship is direct personally connected or maybe like neighbours, they are also my personal connector, people depends on them for collecting informations, according to his finding.

This chunk introduces the concept of direct relationships, emphasizing their role as primary sources of information. Direct sources include friends and neighbors, with whom we share face-to-face interactions. These connections are personal and can facilitate the collection of information relevant to decision-making, especially in scenarios like adopting new technologies or innovations.

Imagine you're considering buying a new smartphone. You might first ask your close friends or family members for their opinions on various models. Their direct experiences and recommendations serve as a primary source of information for your decision.

Granovetter; he is saying no actually, a direct networks they do not really work much, this actually give you redundant informations, same informations again and again because you are not expanding your networks, unless you expand your networks how you can get new ideas, new evaluation, new reviews because you are always in the same one so, you need to actually collect, use your weak networks, indirect networks.

This chunk highlights the limitations of relying solely on direct networks for information. Granovetter argues that while direct relationships provide emotional support, they often lead to redundancy in the information shared. To gain new insights and perspectives, it is crucial to tap into indirect networks, or 'weak ties', which can provide fresh information and avoid the echo chamber effect of closely-knit groups.

Let's say you're looking for new job opportunities. If you only ask your friends who work at similar companies, they might all offer similar advice. However, if you also network with acquaintances in different industries, you could discover job openings and insights that your close circle doesn't have, leading to better opportunities.

You do not know your friends, friends, friends, friend maybe, you are at IIT Roorkee and you are collecting informations from IIT Madras that is more useful than only collecting informations from IIT Roorkee.

In this chunk, the speaker emphasizes the utility of seeking information from indirect connections. By expanding beyond one’s immediate circle (like fellow students at the same institution), one can gather more diverse and potentially more useful information from broader networks. This diversity can lead to innovative ideas or solutions that may not be present within one’s tight-knit community.

Consider a student preparing for a national competition. Instead of only studying with friends at their school, if they reach out to students from other schools, they may learn different strategies, resources, and methods that could significantly enhance their preparation.

Now, what do they do, how they would collect these informations, and why do they need social networks? Now, imagine then I ask you to buy a ball pen okay, I ask you to buy a ball pen but you do not know about this ball pen, what do you do, how do you make a decision about this ball pen, is it difficult; it is very difficult to make a decision about this ball pen because I really do not know.

This chunk presents a scenario that highlights the challenges of making decisions without sufficient information. By using the example of purchasing a ball pen, it illustrates how individuals often rely on social networks to fill knowledge gaps. The lack of initial knowledge creates uncertainty, prompting individuals to seek out advice and experiences from others to inform their choices.

Think of it like choosing a restaurant for the first time. If you have never been to a certain place, you might feel unsure. To make a decision, you might ask friends if they have dined there before or look at online reviews. This way, you collect information to reduce uncertainty and make a more informed choice.

So, maybe in time 2, I asked one of my friend, hey, do you know about this ball pen, any idea, have you ever used this ball pen. Because this is a new came from America or somewhere else, this is not available in my place. He said hey, I have no idea man, I do not know.

In this chunk, the narrative illustrates the complexity of decision-making when encountering a new product. The speaker tries to gather information from a friend but finds that the friend lacks familiarity with the product, showcasing the trial-and-error aspect of seeking knowledge within social networks. This stage emphasizes the importance of persistence in information seeking, as one may face gaps even within close circles.

Imagine trying to pick a new video game to play. You ask a friend about a title you’ve heard of, but they haven’t played it either. This might lead you to ask other friends or search online, illustrating your journey to gather more information before making a purchase.

Then in time 3, he expanded his network okay, he asked somebody they said use new ball pen, it is really good, then someone is saying that okay, it is damn good use it buddy, other one is saying my cousin in USA said good so, please, another one is old is gold, I do not like to try the new so, it is now discouraging okay.

This chunk depicts how individuals refine their search for information by expanding their networks. When the initial source of information doesn't provide usable advice, seeking opinions from additional contacts can yield beneficial insights. The feedback received can vary greatly, as different individuals will have differing experiences and opinions, highlighting the value of diverse perspectives in decision-making.

If you're considering an unfamiliar vacation destination, you might first consult friends who’ve traveled there. When they share mixed reviews, you might then turn to social media or travel forums to read a broader range of experiences. This expanded search helps create a well-rounded view before you commit to the trip.

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