Detailed Summary
In psychology, particularly social psychology, attitudes are defined as mental states encompassing an evaluative component toward an object, person, or issue. This section expounds the A-B-C model of attitudes comprising Affective (emotional), Behavioral (tendency to act), and Cognitive (thoughts or beliefs) components. The text explores various ways through which attitudes are formed, including learning through direct experiences, modeling, social norms, and reference groups, as well as the impact of media and cultural influences. It highlights that attitudes vary in valence, extremeness, simplicity or complexity, and centrality, which in turn affects their stability and ease of change.
Moreover, attitude change can happen through processes such as cognitive dissonance, where inconsistencies in thoughts lead to adjustments in beliefs or behaviors, and balancing theories to restore consistency among beliefs. The section also touches on the societal implications of attitudes, especially regarding prejudice and discrimination, emphasizing the need for educational strategies to handle and mitigate negative prejudices. Thus, understanding attitudes not only aids in grasping individual and collective social behavior but also informs strategies for promoting social harmony.