6. ATTITUDE AND SOCIAL COGNITION
The chapter focuses on understanding attitudes, their formation, and the influences that shape attitudes within social contexts. It describes the components of attitudes, differentiates between attitudes, beliefs, and values, and explains the processes of attitude formation and change. Prejudice and discrimination are highlighted as examples of attitudes significantly affecting social interactions.
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Sections
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What we have learnt
- Attitudes consist of cognitive, affective, and behavioral components.
- Attitudes are formed through social influences and personal experiences and can be changed under certain conditions.
- Prejudice can exist independently of actual discrimination, and strategies are available to address these social issues.
Key Concepts
- -- Attitude
- A state of mind comprising cognitive, affective, and behavioral components regarding an object or topic.
- -- Cognitive Dissonance
- A psychological state where an individual experiences discomfort due to holding contradictory beliefs or attitudes.
- -- Prejudice
- A negative attitude towards a group, often based on stereotypes and leading to discrimination.
Additional Learning Materials
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