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7. Mass Media and Communications

The chapter discusses the evolution and impact of mass media in India, focusing on its role in social and cultural change. It highlights how mass media, including newspapers, radio, and television, has transformed significantly from colonial times to the present, influenced by technological advancements and globalization. Additionally, it examines the critical relationship between media and society, as well as the challenges and opportunities faced by different forms of media in contemporary India.

Sections

  • 7

    Mass Media And Communications

    This section explores the evolution of mass media in India, its impact on society, and its role in shaping the nation post-independence.

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  • 7.1

    The Beginnings Of Modern Mass Media

    This section discusses the evolution of mass media starting from the development of the printing press to its impact on society and nationalism, particularly in the context of India.

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  • 7.2

    Mass Media In Independent India

    This section discusses the evolution of mass media in independent India, emphasizing its role in democracy, development, and social change.

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  • 7.2.1

    The Approach

    This section discusses the evolution and significance of mass media in India, particularly its role in supporting democracy, development, and social change.

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  • 7.2.2

    Radio

    This section explores the evolution and significance of radio in India as a mass media channel.

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  • 7.2.3

    Television

    This section explores the historical development of television in India, its impact on society, and the significance of pioneering programs like Hum Log.

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  • 7.2.4

    Print Media

    This section explores the evolution, role, and impact of print media in India, particularly in the context of social change and development.

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  • 7.3

    Globalization And The Media

    The section discusses the impact of globalization on media forms and how these have evolved over time, particularly in India.

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  • 7.3.1

    Print Media

    Print media continues to grow in India, defying predictions of decline due to electronic media, fueled by literacy and local needs.

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  • 7.3.2

    Television

    This section discusses the evolution and impact of television as a form of mass media in India, highlighting its role in communication and societal changes.

    Learning Practice

  • 7.3.3

    Radio

    This section discusses the evolution and impact of radio broadcasting in India, particularly the rise of privately owned FM stations and their role in local communication.

    Learning Practice

References

NCERT Study Material

Class Notes

Memorization

What we have learnt

  • Mass media has expanded dra...
  • There is a complex relation...
  • Technological innovations h...

Final Test

Revision Tests

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