7. Mass Media and Communications
The chapter discusses the evolution and impact of mass media in India, focusing on its role in social and cultural change. It highlights how mass media, including newspapers, radio, and television, has transformed significantly from colonial times to the present, influenced by technological advancements and globalization. Additionally, it examines the critical relationship between media and society, as well as the challenges and opportunities faced by different forms of media in contemporary India.
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What we have learnt
- Mass media has expanded dramatically in its forms and influence over time.
- There is a complex relationship between mass media and societal changes, including the promotion of nationalism and modernization.
- Technological innovations have significantly impacted how mass media operates, leading to both challenges and growth.
Key Concepts
- -- Mass Media
- Forms of communication that reach large audiences, including television, newspapers, radio, and the internet.
- -- Digital Divide
- The gap between those who have easy access to digital technology and those who do not.
- -- Globalization
- The process through which businesses and other organizations develop international influence or operate on an international scale.
- -- Infotainment
- Media content that combines information with entertainment, often seen in television programming.
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