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20.1.1 - Project Objective

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E-commerce Case Study

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Teacher
Teacher

Today, we're going to delve into the first case study involving an E-commerce Cart System. Can anyone tell me what the primary objective of this project is?

Student 1
Student 1

The objective is to design and deliver a shopping cart feature for an online retail platform.

Teacher
Teacher

Exactly! The main goal is indeed to enhance user experience by enabling functionalities like adding, updating, and purchasing items. Now, what are some key business requirements linked to this objective?

Student 2
Student 2

Users should be able to add multiple products, and their cart contents should be saved across sessions.

Teacher
Teacher

Great points! And the cart should dynamically update based on stock availability. Remember this acronym: ADDC, which stands for Add, Dynamic, Discounts, and Checkout. This can help you remember the main features.

Student 3
Student 3

What tools do BAs typically use for this project?

Teacher
Teacher

Excellent question! Tools like JIRA for user stories and Figma for wireframes are essential. To wrap up, remember that understanding user expectations is crucial for success.

Healthcare Case Study

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Teacher
Teacher

Let's now turn our attention to the Healthcare Appointment System. What do you think the primary project objective is here?

Student 4
Student 4

I believe it's to develop a system that allows patients to book, reschedule, or cancel appointments with doctors.

Teacher
Teacher

That's correct! How about the key business requirements for this system?

Student 1
Student 1

Patients need to search doctors by availability and specialty, and doctors can manage their appointments too.

Teacher
Teacher

Exactly! We're aiming for a seamless booking experience, which ties into compliance. How does HIPAA fit into our business requirements?

Student 2
Student 2

It ensures that patient data is handled and stored securely, which is very important in healthcare.

Teacher
Teacher

Well-spoken! Each requirement goes hand in hand with ensuring patient privacy and ethical handling of information.

Banking Case Study

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Teacher
Teacher

In this session, we explore the Banking Loan Application. What is the core objective of building such a portal?

Student 3
Student 3

Its objective is to streamline the process of applying, verifying, and disbursing personal loans.

Teacher
Teacher

Correct! There are crucial business requirements to consider as well—what are they?

Student 4
Student 4

Users need to apply using ID and income documents, and there should be an automatic eligibility calculation.

Teacher
Teacher

Absolutely! And we have to integrate with credit bureaus to check eligibility. Let's remember 'C-RIP,' standing for Credit, Risk, Integration, and Processing.

Student 1
Student 1

What role does the Operations and Risk Team play in this scenario?

Teacher
Teacher

Good catch! They are instrumental in verifying applications and managing risks associated with lending.

Introduction & Overview

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Quick Overview

Project Objectives are outlined for three case studies involving e-commerce, healthcare, and banking, highlighting key business requirements and BA activities.

Standard

This section emphasizes the distinct project objectives across three case studies in various industries, detailing key business requirements, stakeholders, and business analyst (BA) activities necessary for successful implementation.

Detailed

In this section of Chapter 20 discussing project objectives, we explore the specific goals set for three diverse industry case studies: E-commerce, Healthcare, and Banking. Each case study outlines clear project objectives that guide the Business Analysts in understanding the needs of stakeholders, the essential business requirements and how these components contribute to the overall success of the projects. The chapter delineates key activities performed by the BAs, including gathering user stories, defining business rules, documenting requirements, and collaborating with QA. By addressing the unique challenges and the tools utilized in each case, the importance of domain knowledge and stakeholder engagement is reinforced.

Audio Book

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Overview of the Project Objective

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Design and deliver a shopping cart feature for an online retail platform, enabling users to add, update, and purchase items.

Detailed Explanation

The project objective focuses on creating a shopping cart feature that allows online shoppers to effectively manage their selections while shopping. This feature is essential for e-commerce platforms as it streamlines the shopping experience, enabling users to add products, modify their selections, and proceed to checkout seamlessly.

Examples & Analogies

Think of a shopping cart on an e-commerce site like a shopping cart in a physical store. Just as you can add items to your cart, remove them, or adjust quantities while you walk the aisles, the digital shopping cart allows online users to perform these same actions on their devices as they browse the online store.

Key Business Requirements

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✅ Key Business Requirements
● Users can add multiple products to the cart
● Cart contents are saved across sessions
● Discounts and promo codes can be applied
● Cart updates dynamically with stock availability
● Checkout process integrates with payment gateway

Detailed Explanation

Key business requirements outline the necessary features and functionality that the shopping cart must have to meet user needs and expectations. Users should have the ability to add several items simultaneously and have their cart persist even after they leave the site. The ability to apply discounts and ensure the cart reflects real-time stock levels are also essential, along with a smooth integration into the checkout process where payment can be processed securely.

Examples & Analogies

Imagine you're using a physical shopping cart in a grocery store. You can fill it with multiple items, and whether you go back tomorrow or next week, those items stay in your cart, ready for checkout. If you find a coupon for a discount, you can apply it at the register. This digital shopping experience mirrors that reality, providing convenience and ensuring users have a smooth transaction.

Stakeholders Involved

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👥 Stakeholders
● Product Owner
● Marketing Team
● Customers
● Logistics & Inventory Team

Detailed Explanation

Stakeholders are individuals or groups with a vested interest in the project's outcome. In this case, the Product Owner ensures that the product meets business goals, while the Marketing Team develops strategies to promote it. The customers are the end-users who will interact with the shopping cart, contributing valuable insights during the design process. Lastly, the Logistics & Inventory Team must ensure that the products displayed are available and can be shipped efficiently.

Examples & Analogies

Think of stakeholders like different departments in a restaurant. The chef (Product Owner) wants to create delicious dishes, the marketing team promotes the restaurant, customers provide feedback on their dining experience, and the delivery staff (Logistics & Inventory Team) makes sure the restaurant can fulfill online orders efficiently.

Business Analyst Activities

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📊 BA Activities
● Gather user stories (e.g., “As a shopper, I want to remove an item from my cart”)
● Create wireframes for cart UI
● Define business rules (e.g., max quantity per product, cart expiration)
● Document functional & non-functional requirements
● Conduct UAT for checkout and promo logic

Detailed Explanation

Business Analysts (BAs) perform a crucial role by gathering user stories to capture the needs of the users better. They develop wireframes to visualize the cart interface and lay down the business rules to ensure the shopping cart operates smoothly. This includes documentation of both functional requirements—what the cart should do—and non-functional requirements—how it should perform (like speed and reliability). User Acceptance Testing (UAT) ensures real users test the shopping cart to identify any issues before launch.

Examples & Analogies

Imagine a film director (BA) preparing for a movie. They gather stories from potential viewers about what they want to see, sketch out rough scenes (wireframes) to get feedback, set rules for what can happen in the movie (business rules), and then run test screenings (UAT) to optimize the final performance before release.

Tools Used in the Development Process

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🛠 Tools Used
● JIRA (User Stories)
● Figma (Wireframes)
● Confluence (BRD/FRD)
● SQL (Verify cart behavior in DB)

Detailed Explanation

Various tools play critical roles in developing the shopping cart feature. JIRA helps manage and track user stories, ensuring developers know what needs to be built. Figma assists in designing the user interface, allowing for visualization. Confluence is used for documenting business and functional requirements with clarity. SQL is a database management tool utilized to check how the cart functions regarding data management, ensuring all processes perform as expected.

Examples & Analogies

Consider a car manufacturer. They use specific tools for each part of the process: CAD software for design (Figma), a project management system to track progress (JIRA), documentation platforms for maintaining specs (Confluence), and testing equipment for performance verification (SQL). Each tool is specialized for different tasks, contributing to the overall success of the car development.

Definitions & Key Concepts

Learn essential terms and foundational ideas that form the basis of the topic.

Key Concepts

  • Project Objective: The main goal of a specific project within a case study.

  • Key Business Requirements: Essential functionalities and guidelines necessary to achieve the project objectives.

  • Stakeholders: Groups or individuals that have a significant interest in the project's success.

  • BA Activities: The tasks performed by Business Analysts to ensure project alignment with stakeholder needs.

  • Tools Used: Technology and applications utilized in executing project tasks.

Examples & Real-Life Applications

See how the concepts apply in real-world scenarios to understand their practical implications.

Examples

  • In the E-commerce case study, a user can apply a discount code at checkout, which dynamically adjusts the total based on stock levels.

  • For the Healthcare case study, an appointment system might send automated SMS reminders to patients as their meeting time approaches.

Memory Aids

Use mnemonics, acronyms, or visual cues to help remember key information more easily.

🎵 Rhymes Time

  • For formulas and codes to shop and save, the cart will be your digital wave.

📖 Fascinating Stories

  • Imagine a shopper, Jane, who adds items to her cart and finds discounts magically applied, just before she checks out, making her purchase delightful and easy.

🧠 Other Memory Gems

  • Remember 'CART' for E-commerce: Customers, Add items, Real-time updates, Transactions.

🎯 Super Acronyms

BAST for stakeholders

  • BAs
  • Admins
  • Suppliers
  • and Customers.

Flash Cards

Review key concepts with flashcards.

Glossary of Terms

Review the Definitions for terms.

  • Term: Ecommerce

    Definition:

    Buying and selling of goods and services over an electronic network, primarily the internet.

  • Term: Healthcare System

    Definition:

    An organized plan of health services aimed at meeting the health needs of the population.

  • Term: Banking Operations

    Definition:

    Activities related to handling financial transactions, loans, and compliance with finance laws.

  • Term: Stakeholders

    Definition:

    Individuals or groups who have an interest or investment in a project, affecting or affected by its outcomes.

  • Term: User Acceptance Testing (UAT)

    Definition:

    The process of verifying that a solution works for its intended users.