6.1.1. Classification of Communication

Communication can be classified on the basis of the following depending on the levels, types, forms and modes. A. Classification based on the type of interaction (i) One-way communication: In such situations the receiver receives a bogus information...e.g. T.V., speeches, lectures, sermons, music on the radio, etc. (ii) Two-way communication: This is communication that takes place between two or more persons where all the parties communicating with each other share or exchange ideas, thoughts, information, etc.

Communication can be divided into one-way and two-way interactions. One-way communication happens when the sender of the message gives information, but the receiver does not have an immediate opportunity to respond, such as when watching TV or listening to a radio program. In contrast, two-way communication involves an exchange where the sender and receiver interact, allowing for feedback or response, such as having a conversation with a friend or participating in a discussion.

Think of one-way communication like a lecture or a podcast where you are just listening. You cannot ask questions or give your opinions there and then. Two-way communication is like chatting with a friend over coffee; you can share stories, ask questions, and respond immediately.

B. Classification based on the levels of communication (i) Intra-personal communication: This refers to communicating with oneself... (ii) Inter-personal communication: It refers to sharing of thoughts and ideas with one or more people in a face-to-face communication situation.

This classification elaborates on different levels of communication: Intra-personal communication is when an individual engages in internal dialogue, such as self-reflection or mental practice. Inter-personal communication occurs between individuals or small groups and can be formal or informal, encompassing body language, tone, and verbal exchanges. This type of communication is essential for building relationships and understanding.

Intra-personal communication is like the conversations you have in your head when you are deciding what to wear or how to approach a tough situation. Inter-personal communication would be like discussing your outfit choices with a friend and asking for their opinion.

Group Communication: This form of communication is direct and personal... Mass Communication: As a result of considerable advancement in technology, making thoughts, ideas and innovations reach the larger section of society has become possible...

Group communication involves more than two individuals engaging in direct and interactive discussions, which enhances decision-making and self-expression within the group. Mass communication, however, refers to disseminating information to a broad audience through media such as television, newspapers, or the internet. This type of communication typically lacks immediate feedback, meaning the sender often does not receive real-time responses from the masses.

Group communication could be a team working together on a project where everyone shares ideas and makes decisions as a group. In contrast, mass communication could be like a news broadcaster sharing the day's news to millions of viewers at once, where individual feedback is not immediately available to the broadcaster.

C. Classification based on the means or modes of communication (i) Verbal communication: Auditory means or verbal modes like speaking, singing... (ii) Non-Verbal Communication: Non-verbal means of communication are gestures, facial expressions...

Communication can also be categorized based on how it is delivered: Verbal communication includes spoken or written words, which indicate direct messages. Non-verbal communication, on the other hand, encompasses all forms of communication that do not include words, such as body language, tone of voice, and facial expressions. Both forms are essential for effective communication as they complement one another.

Verbal communication is like sending a text message or talking on the phone. Non-verbal communication can be compared to a smile or a thumbs-up, which can convey approval or friendliness without needing words.

D. Classification based on the involvement of number of human senses... People retain 10% of what they Read visual... People remember 90% and more of what they have Seen and audio-visual Heard and Done.

This classification highlights how involving multiple senses can enhance retention and understanding during a communication experience. Research indicates that the more senses engaged in the process (seeing, hearing, doing), the more likely a person is to remember the information presented. Involving visual and auditory means together can lead to a more effective communication process.

Imagine trying to remember how to bake a cake. If you just read a recipe (visual), you might forget parts. If you watch a video (audiovisual) while baking at the same time (doing), you are much more likely to remember each step because you used your eyes, ears, and hands.

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