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6.2.1.1 - Traditional media

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Introduction to Traditional Media

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Teacher
Teacher

Today, we're going to talk about traditional media. Can anyone tell me what traditional media includes?

Student 1
Student 1

Is it like folk tales or plays?

Teacher
Teacher

Exactly! Traditional media encompasses various forms such as folk theatre, oral literature, and community events. These methods are crucial in our communication, especially in rural areas where modern media might not be fully effective.

Student 2
Student 2

So, traditional media helps pass down stories and culture?

Teacher
Teacher

Yes! They play a significant role in transmitting cultural values and creating a sense of community. Can anyone name some examples of folk theatre?

Student 3
Student 3

Like Ramleela or Jatra?

Teacher
Teacher

Great examples! These performances are not just entertainment but also serve educational purposes, involving the audience in cultural narratives.

The Functions of Traditional Media

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Teacher
Teacher

Now that we understand what traditional media is, let’s discuss its functions. What do you think is the primary function of folk theatre?

Student 4
Student 4

Maybe to entertain people?

Teacher
Teacher

That's correct! Entertainment is one function. Additionally, traditional media also educates the audience about cultural values. How do you think this happens?

Student 1
Student 1

By telling stories that teach lessons?

Teacher
Teacher

Exactly! Stories often contain moral lessons that resonate with the community, helping to pass down traditions. What about festivals or fairs? How do they contribute to communication?

Student 2
Student 2

They bring people together and share experiences!

Teacher
Teacher

Yes! They create social cohesion and ensure that cultural values are celebrated. So, traditional media has a multi-functional role, right?

Examples of Traditional Media

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Teacher
Teacher

Let's look at specific examples of traditional media. Can anyone share a folk song or dance they know?

Student 3
Student 3

I know the Bhangra dance from Punjab!

Teacher
Teacher

Great choice! Bhangra is not just a dance; it represents the culture and harvest celebrations of Punjab. How do you think this impacts the community?

Student 4
Student 4

It unites people during celebrations!

Teacher
Teacher

Exactly! It fosters unity and cultural identity. Can anyone think of how a puppetry performance might convey messages?

Student 2
Student 2

They can tell a story that reflects community values.

Teacher
Teacher

Correct! Puppetry communicates complex themes in an accessible format. It’s a powerful tool for education within the community.

Introduction & Overview

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Quick Overview

This section explores traditional media, its classification, and significant functions in communication.

Standard

Traditional media forms, such as folk theatre and oral literature, are essential for communication, especially in rural contexts. They serve various functions such as education, entertainment, and cultural transmission, contrasting with modern media's rapid evolution.

Detailed

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Audio Book

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Definition and Examples of Traditional Media

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Traditional media: Till very recently most rural extension work was completely dependent on traditional media such as fairs and radio. The situation is no different even today. Inter-personal communication media largely remains the most used and effective medium of communication in rural and remote areas. Examples of other traditional folk media are puppetry, folk dances, folk theatre, oral literature, fairs and festivals, rituals and symbols, print media such as charts, posters, newspapers, magazines, and other local publications from ancient times.

Detailed Explanation

Traditional media refers to the forms of communication that have been used historically before the rise of modern technology. In rural areas, these types of media are vital for information dissemination and community engagement. Examples include various forms of performance art like puppetry and folk dances, as well as oral traditions such as storytelling. Events like fairs and festivals also serve as significant gatherings for information exchange and preserving cultural practices. Moreover, printed materials such as posters and local newspapers play an essential role in spreading information among communities.

Examples & Analogies

Imagine a rural village preparing for a local festival. During the festival, people gather to watch a traditional dance performed by local artists. These performances not only entertain but also convey stories, values, and history of the community. This is similar to how traditional media has been passed down through generations, keeping the community's culture alive.

The Role of Traditional Media in Communication

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Various traditional folk media are being used as indigenous channels of communication. Some very popular examples are – traditional folk theatre or drama like Jatra (Bengal), Ramleela and Nautanki (Uttar Pradesh), Bidesia (Bihar), Tamasha (Maharashtra), Yakshagana, Dashavatar (Karnataka) or Bhavai (Gujarat). Likewise various oral literature-cum-musical forms basically include folk or tribal songs and dances such as Baul and Bhatiali (Bengal), Sna and Dadaria (Madhya Pradesh), Duha and Garba (Gujarat), Chakri (Kashmir), Bhangra and Gidda (Punjab), Kajri, Chaiti (U.P.) and Allha (U.P. and Bihar), Powda and Lavani (Maharashtra), Bihu (Assam) and Mand, Panihari, and songs sung by Charans and Bhaatt (Rajasthan).

Detailed Explanation

Traditional media serves as an important tool for communication in various cultural contexts. The examples mentioned include folk theatre forms like Jatra and Ramleela, each narrating local folklore and engaging communities in a shared cultural experience. Additionally, oral traditions such as folk songs and dances address not only entertainment but also education, moral teachings, and community cohesion, preserving the history and identity of a community through generations. These art forms reflect the community's values, struggles, and celebrations, emphasizing the strong interconnection between culture and communication.

Examples & Analogies

Consider a puppet show in a village that tells the story of a local hero. Children and adults alike gather to watch and listen. Through the puppet's actions and dialogue, they learn important lessons about bravery and community values. This performance not only entertains but also educates the audience, demonstrating how traditional media can encapsulate essential cultural narratives.

Limitations of Traditional Media

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With changing times, it became apparent that traditional communication media were neither sufficient nor well-equipped to meet the diverse information needs of the modern audiences. Hence, new media technologies have been popularised.

Detailed Explanation

While traditional media have played a crucial role in community communication, they have limitations. For example, they may not be able to provide the breadth and depth of information required in a rapidly changing world. The advent of new media technologies, such as the internet and mobile communication, has provided platforms that can cater to a larger audience and offer more information quickly and efficiently. This evolution highlights the ongoing dynamic nature of communication methods and the necessity for adaptation as society's needs evolve.

Examples & Analogies

Think of a village where information about health, education, and job opportunities is primarily shared through community gatherings and local newspapers. While these methods are valuable, they may not reach everyone effectively, particularly younger generations who are more tech-savvy. As such, introducing mobile apps or online platforms can enhance communication, allowing broader access to vital information and updating community practices.

Definitions & Key Concepts

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Key Concepts

  • Cultural Transmission: The process by which cultural values and beliefs are shared from one generation to another through stories and performances.

  • Role of Folk Theatre: Engages audiences in cultural narratives while providing entertainment and education.

  • Functions of Traditional Media: Key functions include education, entertainment, and fostering community cohesion.

Examples & Real-Life Applications

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Examples

  • Bhangra dance as a traditional form of communication that combines culture and celebration.

  • Puppetry used to teach moral stories while entertaining audiences.

Memory Aids

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🎵 Rhymes Time

  • In the village, tales unfold, through puppet shows and tales retold.

📖 Fascinating Stories

  • In a small town, villagers gather every full moon to share stories through songs, dancing the night away.

🎯 Super Acronyms

F-R-O-C

  • Folk theatre
  • Rituals
  • Oral stories
  • Community events represent traditional media.

T-M-E

  • Traditional Media Educates
  • entertains
  • and connects.

Flash Cards

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Glossary of Terms

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  • Term: Traditional Media

    Definition:

    Established forms and methods of communication that have been used for generations.

  • Term: Folk Theatre

    Definition:

    Performance arts that convey stories and cultural values historically within communities.

  • Term: Oral Literature

    Definition:

    Stories, songs, and poems passed down through generations orally.

  • Term: Cultural Transmission

    Definition:

    The way cultural values, beliefs, and practices are passed from one generation to another.