6. Media and Communication Technology
Communication plays a crucial role in human interaction, involving sharing thoughts and emotions through various forms and mediums. The chapter elaborates on the classifications of communication and media, highlighting their significance and methods. Modern communication technologies have transformed how we exchange information, emphasizing the importance of understanding both traditional and contemporary channels in everyday life.
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What we have learnt
- Communication is essential for human survival and encompasses various forms.
- The effectiveness of communication largely depends on the involvement of multiple senses.
- Media functions in society include informing, persuading, entertaining, and facilitating education.
Key Concepts
- -- Communication
- The process of sharing, observing, understanding, and transmitting information through various mediums.
- -- Media
- The means utilized to disseminate information and ideas, encompassing both traditional and modern forms.
- -- Communication Technology
- Technologies developed to facilitate the handling and transfer of information, both analog and digital.
- -- SMCRE Model
- A model that describes the basic elements of communication including source, message, channel, receiver, and effect.
- -- Types of Communication
- Communication can be classified into one-way, two-way, intra-personal, inter-personal, group, mass, intra-organizational, and inter-organizational.
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