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6. Media and Communication Technology

Communication plays a crucial role in human interaction, involving sharing thoughts and emotions through various forms and mediums. The chapter elaborates on the classifications of communication and media, highlighting their significance and methods. Modern communication technologies have transformed how we exchange information, emphasizing the importance of understanding both traditional and contemporary channels in everyday life.

Sections

  • 6

    Media And Communication Technology

    This section explores the significance of communication and media, discussing various types and processes of communication technology.

  • 6.1

    Communication And Communication Technology

    This section introduces the concept of communication and its significance, exploring various types, processes, and technologies involved.

  • 6.1.1

    What Is Communication?

    Communication is a vital process involving the sharing and understanding of feelings and information between individuals through various mediums.

  • 6.1.1

    Classification Of Communication

    This section discusses various classifications of communication based on interaction type, communication level, and modes.

  • 6.1.1.A

    Classification Based On The Type Of Interaction

    This section explores different classifications of communication based on interaction types, providing insights into one-way and two-way communications.

  • 6.1.1.A.i

    One-Way Communication

    One-way communication involves transferring messages from a sender to a receiver without immediate feedback.

  • 6.1.1.A.ii

    Two-Way Communication

    Two-way communication allows for exchanges of ideas between communicators, enhancing understanding.

  • 6.1.1.B

    Classification Based On The Levels Of Communication

    This section discusses the various classifications of communication based on types, levels, and modes, providing insights into how communication occurs in everyday interactions.

  • 6.1.1.B.i

    Intra-Personal Communication

    Intra-personal communication involves the mental processes of self-reflection and analysis, allowing individuals to understand their thoughts and feelings.

  • 6.1.1.B.ii

    Inter-Personal Communication

    Inter-personal communication involves the sharing of thoughts and ideas between individuals in both formal and informal situations, emphasizing the importance of direct contact and feedback.

  • 6.1.1.B.iii

    Group Communication

    This section explores the various aspects of group communication, including its definition, significance, and types.

  • 6.1.1.B.iv

    Mass Communication

    This section discusses the concept and significance of mass communication, its classification, and its role in modern society.

  • 6.1.1.B.v

    Intra-Organisational Communication

    Intra-organisational communication refers to the structured communication that occurs within an organization, emphasizing the importance of effective channels and processes.

  • 6.1.1.B.vi

    Inter-Organisational Communication

    This section explores the concept of inter-organisational communication, emphasizing its importance in fostering cooperation among different organizations.

  • 6.1.1.C

    Classification Based On The Means Or Modes Of Communication

    This section categorizes communication by types of interaction and sensory involvement.

  • 6.1.1.C.i

    Verbal Communication

    Verbal communication is the effective process of sending and receiving messages using spoken, written, or signed language.

  • 6.1.1.C.ii

    Non-Verbal Communication

    This section explores the concept of non-verbal communication, detailing its types, significance, and the ways it complements verbal communication.

  • 6.1.1.D

    Classification Based On The Involvement Of Number Of Human Senses

    This section discusses how communication can be classified based on the number of human senses involved, emphasizing the impact of sensory engagement on learning and retention.

  • 6.1.2

    How Does Communication Take Place?

    Communication is a vital process that involves transmitting messages from a sender to a receiver through various mediums, incorporating both verbal and non-verbal elements.

  • 6.1.2.1

    The Process Of Communication

    This section outlines the essential elements of communication, including its definition, significance, types, and the communication process.

  • 6.1.2.1.1

    Smcre Model Of Communication

    The SMCRE Model outlines the essential elements of effective communication including the roles of source, message, channel, receiver, and feedback.

  • 6.2

    What Is Media?

    This section covers the fundamental concepts related to communication, including its definition, significance, types, processes, and classifications.

  • 6.2.1

    Media Classification And Functions

    This section discusses media classification into traditional and modern types, along with their functions in communication.

  • 6.2.1.1

    Traditional Media

    This section explores traditional media, its classification, and significant functions in communication.

  • 6.2.1.2

    Modern Media

    This section discusses the concept of communication and its various classifications, emphasizing the significance of media in modern society.

  • 6.2.1.3

    Functions Of Media

    This section highlights the various functions of media in communication, including information dissemination, persuasion, entertainment, and education.

  • 6.3

    What Is Communication Technology?

    Communication technology encompasses the various methods and tools that facilitate the exchange of information, evolving rapidly in today's information age.

  • 6.3.1

    Classification Of Communication Technologies

    This section categorizes communication technologies based on interaction types, communication levels, and modes.

  • 6.3.1.1

    Cable (Land) Based Technologies

    This section explores the significance and classification of cable-based communication technologies, highlighting their key features and impacts.

  • 6.3.1.2

    Wireless Technologies

    This section explores wireless technologies and their impact on communication methods, highlighting key examples and the role of communication technology in today's society.

  • 6.3.2

    Modern Communication Technologies

    This section discusses modern communication technologies, their definitions, classifications, and how they impact communication in various contexts.

  • 6.3.2.1

    Micro Computers

    This section introduces micro-computers, highlighting their classification and functions in communication technology.

  • 6.3.2.2

    Video Text

  • 6.3.2.3

    Electronic Mail (E-Mail)

    This section introduces the concept of electronic mail (e-mail) as a revolutionary communication technology that enables the electronic sending of messages over the internet.

  • 6.3.2.4

    Interactive Video

    This section discusses the significance and intricacies of various communication technologies, particularly focusing on interactive video.

  • 6.3.2.5

    Teleconferencing

    Teleconferencing is an interactive group communication technology that enables dialogue between geographically dispersed participants without the need for physical travel.

  • 6.3.2.6

    Bluetooth Technology

    Bluetooth technology enables low-cost, short-range wireless communication between devices, facilitating both voice and data transmission.

Class Notes

Memorization

What we have learnt

  • Communication is essential ...
  • The effectiveness of commun...
  • Media functions in society ...

Final Test

Revision Tests

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