6. Media and Communication Technology

6.1.1 What is communication?

Communication is a vital process involving the sharing and understanding of feelings and information between individuals through various mediums.

6.1.1 Classification of Communication

This section discusses various classifications of communication based on interaction type, communication level, and modes.

6.1.1.A Classification based on the type of interaction

This section explores different classifications of communication based on interaction types, providing insights into one-way and two-way communications.

6.1.1.A.i One-way communication

One-way communication involves transferring messages from a sender to a receiver without immediate feedback.

6.1.1.A.ii Two-way communication

Two-way communication allows for exchanges of ideas between communicators, enhancing understanding.

6.1.1.B Classification based on the levels of communication

This section discusses the various classifications of communication based on types, levels, and modes, providing insights into how communication occurs in everyday interactions.

6.1.1.B.i Intra-personal communication

Intra-personal communication involves the mental processes of self-reflection and analysis, allowing individuals to understand their thoughts and feelings.

6.1.1.B.ii Inter-personal communication

Inter-personal communication involves the sharing of thoughts and ideas between individuals in both formal and informal situations, emphasizing the importance of direct contact and feedback.

6.1.1.B.iii Group Communication

This section explores the various aspects of group communication, including its definition, significance, and types.

6.1.1.B.iv Mass Communication

This section discusses the concept and significance of mass communication, its classification, and its role in modern society.

6.1.1.B.v Intra-organisational Communication

Intra-organisational communication refers to the structured communication that occurs within an organization, emphasizing the importance of effective channels and processes.

6.1.1.B.vi Inter-organisational Communication

This section explores the concept of inter-organisational communication, emphasizing its importance in fostering cooperation among different organizations.

6.1.1.C Classification based on the means or modes of communication

This section categorizes communication by types of interaction and sensory involvement.

6.1.1.C.i Verbal Communication

Verbal communication is the effective process of sending and receiving messages using spoken, written, or signed language.

6.1.1.C.ii Non-Verbal Communication

This section explores the concept of non-verbal communication, detailing its types, significance, and the ways it complements verbal communication.

6.1.1.D Classification based on the involvement of number of human senses

This section discusses how communication can be classified based on the number of human senses involved, emphasizing the impact of sensory engagement on learning and retention.

6.1.2 How does communication take place?

Communication is a vital process that involves transmitting messages from a sender to a receiver through various mediums, incorporating both verbal and non-verbal elements.

6.1.2.1 The process of communication

This section outlines the essential elements of communication, including its definition, significance, types, and the communication process.

6.1.2.1.1 SMCRE Model of Communication

The SMCRE Model outlines the essential elements of effective communication including the roles of source, message, channel, receiver, and feedback.

6.2.1 Media classification and functions

This section discusses media classification into traditional and modern types, along with their functions in communication.

6.2.1.1 Traditional media

This section explores traditional media, its classification, and significant functions in communication.

6.2.1.2 Modern media

This section discusses the concept of communication and its various classifications, emphasizing the significance of media in modern society.

6.2.1.3 Functions of media

This section highlights the various functions of media in communication, including information dissemination, persuasion, entertainment, and education.

6.3.1 Classification of Communication Technologies

This section categorizes communication technologies based on interaction types, communication levels, and modes.

6.3.1.1 Cable (land) based technologies

This section explores the significance and classification of cable-based communication technologies, highlighting their key features and impacts.

6.3.1.2 Wireless technologies

This section explores wireless technologies and their impact on communication methods, highlighting key examples and the role of communication technology in today's society.

6.3.2 Modern Communication Technologies

This section discusses modern communication technologies, their definitions, classifications, and how they impact communication in various contexts.

6.3.2.1 Micro Computers

This section introduces micro-computers, highlighting their classification and functions in communication technology.

6.3.2.2 Video text

6.3.2.3 Electronic mail (E-mail)

This section introduces the concept of electronic mail (e-mail) as a revolutionary communication technology that enables the electronic sending of messages over the internet.

6.3.2.4 Interactive video

This section discusses the significance and intricacies of various communication technologies, particularly focusing on interactive video.

6.3.2.5 Teleconferencing

Teleconferencing is an interactive group communication technology that enables dialogue between geographically dispersed participants without the need for physical travel.

6.3.2.6 Bluetooth Technology

Bluetooth technology enables low-cost, short-range wireless communication between devices, facilitating both voice and data transmission.