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Introduction to Empathy Mapping
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Today we're diving into empathy mapping! This technique allows us to better understand our users by visualizing their experiences. What do you think it means to map a user's empathy?
I think itโs about figuring out how users feel, right?
Exactly! We compile what users **Say**, **Think**, **Do**, and **Feel**. Can anyone recall why understanding emotions is vital?
Because it helps us design better experiences?
Yes! By understanding their emotions, we can address their needs more effectively. Let's move on to the structure of our empathy map.
Elements of the Empathy Map
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The empathy map consists of layers. Can someone list those layers?
Says, Thinks, Does, and Feels!
Perfect! Letโs break these down. What could a user 'Say' when using an educational app?
They might say itโs easy to use or it has too many ads.
Great examples! Each segment is crucial for understanding user feedback. Now, why is knowing what users 'Think' important?
It reveals their hidden concerns and motivations!
Right again! It's more than just surface-level feedback. Let's summarize what we've shared.
Conducting the Workshop
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Now weโll discuss conducting an empathy mapping workshop. What do you think is the first step to take?
Gather user research data from interviews?
Correct! We need to compile all user insights first. After that, how should we organize the findings?
We can use post-it notes for each of the four layers.
Exactly! This visual approach helps everyone see the user's perspective. What are key needs we might derive from this process?
We could identify specific features that improve user satisfaction!
Exactly! By analyzing user needs, we create better solutions. Letโs summarize our session.
Introduction & Overview
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Quick Overview
Standard
This section describes the creation of empathy maps as a vital tool in user-centered design. It outlines the steps in organizing findings from user interviews, focusing on what users say, think, do, and feel, as well as identifying essential insights and needs.
Detailed
Empathy Mapping Workshop
The empathy mapping workshop is a crucial exercise that helps teams distill and visualize user insights derived from interviews or research. Empathy mapping involves categorizing user experiences into four essential layers: Says, Thinks, Does, and Feels. This method allows designers and researchers to step into the user's shoes, enhancing understanding of their behaviors and emotional states.
Steps of the Empathy Mapping Workshop:
- Capture User Thoughts: Use post-it notes to write down what users say and think during interviews, which provides direct quotes that reveal their opinions.
- Document User Actions: Note the actions users take (what they do), which helps to observe their interaction patterns with products or services.
- Assess Emotional Responses: Capture how users feel throughout their experiences, identifying peaks and valleys in their emotional journeys.
- Derive Key Insights and Needs: Analyze the collected data to extract vital insights that inform user needs, exemplified by statements like โNeeds quick, one-tap data entry.โ
This process allows teams to develop a comprehensive understanding of user experience, leading to more targeted design and solutions.
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Overview of Empathy Mapping
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Organize findings from interviews:
1. Say/Think: Postโit sections on a large board.
2. Do/Feel: Capture behaviors and emotions.
3. Insights & Needs: Derive key user needs (e.g., โNeeds quick, oneโtap data entryโ).
Detailed Explanation
In this empathy mapping workshop, we focus on gathering insights from user interviews. The process involves organizing user feedback into distinct categories: what users say or think, what they do, and how they feel. This means that during the workshop, you'll utilize large boards where you can place 'Post-its' to visually represent these findings. By separating comments (Say/Think) from actions (Do/Feel), you can identify critical insights and needs that inform design considerations.
Examples & Analogies
Imagine you're a detective looking at clues from multiple witnesses after a crime. Some witnesses give opinions about what they thought happened (Say/Think), while others describe what they actually did during the event (Do/Feel). By combining both views, you get a full picture of the event. Similarly, empathy mapping provides a comprehensive view of user experiences, helping designers understand not only what users say but also what they feel and need.
Definitions & Key Concepts
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Key Concepts
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Empathy Mapping: A tool that aids in visualizing user insights from interviews.
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Says/Thinks/Does/Feels: Categories in the empathy map that capture user sentiments and actions.
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Insights & Needs: The takeaways derived from understanding user experiences.
Examples & Real-Life Applications
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Examples
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An empathy map where users expressed frustration with not having reminders for unsynced entries in their applications.
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A case study where a team derived the need for one-tap data entry after conducting empathy mapping.
Memory Aids
Use mnemonics, acronyms, or visual cues to help remember key information more easily.
๐ต Rhymes Time
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When users speak and think out loud, their feelings echo, clear and proud.
๐ Fascinating Stories
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Imagine a user exploring a new app. They express joy when an action completes quickly, yet feel frustrated when delays occur. By mapping these feelings, we can design smoother experiences.
๐ง Other Memory Gems
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Use the acronym 'STDF' to remember the empathy map: Says, Thinks, Does, Feels.
๐ฏ Super Acronyms
LEAD
- Listen
- Empathize
- Act
- Design - the steps to using empathy maps effectively.
Flash Cards
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Glossary of Terms
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Term: Empathy Map
Definition:
A visual tool that captures insights about users' thoughts, feelings, actions, and statements to better understand their experience.
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Term: User Needs
Definition:
The specific requirements or desires of users that should be fulfilled to enhance their experience.
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Term: Stakeholders
Definition:
Individuals or groups with an interest in the outcome of a project or process.