1.3.4 - Survey Administration
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Modes of Surveys
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Today we're going to discuss survey administration. What forms of survey modes can you think of?
I know about online surveys and paper surveys.
What about telephone surveys? Are they also considered?
Absolutely! Online platforms allow for features like conditional logic, which can guide respondents based on their answers. Paper forms can provide a personal touch, while telephone surveys might give immediate feedback. Can you all remember this with the acronym OPT: Online, Paper, Telephone?
That's helpful! But do people prefer one method to another?
Good question! Preferences can depend on the population. Younger people might prefer online surveys, while others may prefer a paper format. Always consider your target audience!
Improving Completion Rates
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To ensure your surveys get completed, what strategies might enhance response rates?
Maybe keep them short. Long surveys can be tiring.
Exactly! Keeping surveys under 10 minutes helps maintain interest. What else?
Using reminders could help as well.
Right! And adding progress indicators can motivate respondents by showing how far they have come. You can remember these tips by using the acronym SCR: Short, Communication, Reminder.
Got it! Shorter surveys and communication will definitely improve results!
Great! Let's summarize: we must think about survey modes and how to engage respondents to maximize data collection.
Introduction & Overview
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Quick Overview
Standard
Survey administration is crucial for effectively gathering user data. This section emphasizes different survey modes, such as online platforms and paper forms, and outlines strategies to improve completion rates, including survey duration and communication with respondents.
Detailed
Survey Administration
Survey administration is an essential component of user research, playing a key role in measuring attitudes and behaviors across larger populations. There are several important factors to consider in this process:
Modes of Surveys
Surveys can be administered in various formats, each with distinct advantages:
- Online Platforms: These surveys often incorporate conditional logic that allows tailored paths based on respondent answers, enhancing relevance and engagement.
- Paper Forms: Useful for specific environments or populations, these can be filled out physically and can allow for a more personal interaction in some cases.
- Telephone Surveys: Effective in some contexts but can be less efficient due to time constraints and potential respondent fatigue.
Improving Completion Rates
To enhance response rates and gather more complete data, consider the following strategies:
1. Keep Surveys Short: Aim for under 10 minutes to reduce fatigue and to respect respondents' time.
2. Progress Indicators: Add visual indicators to show respondents how much of the survey they have completed, motivating them to finish.
3. Reminders: Sending reminders can significantly boost completion rates, especially for online surveys.
Overall, effective survey administration lays the groundwork for obtaining valid data that can inform design and decision-making processes.
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Modes of Survey Administration
Chapter 1 of 2
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Chapter Content
β Modes: Online platforms (with conditional logic), paper forms, telephone.
Detailed Explanation
Surveys can be administered in various ways. The key modes include:
- Online platforms: These allow for integrating conditional logic, meaning questions can vary based on previous answers, making the survey more tailored to respondents.
- Paper forms: Traditional method where respondents fill out physical paper surveys, which can be beneficial in settings where technology access is limited.
- Telephone surveys: This method involves directly calling respondents and asking questions. It allows for immediate clarification of questions but can be time-consuming and costlier.
Examples & Analogies
Imagine youβre organizing a community event and want to gather feedback on potential attraction. Using an online platform allows you to create a customizable survey that adapts to answers. For those who may not have internet access, you might print paper forms to distribute at local places, and you could also make phone calls to get insights from people who prefer speaking over writing.
Improving Completion Rates
Chapter 2 of 2
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Chapter Content
β Improving Completion Rates: Keep surveys under 10 minutes, use progress indicators, and send reminders.
Detailed Explanation
To encourage people to complete surveys, there are several strategies you can use:
- Duration: Design your surveys to take no more than 10 minutes. Longer surveys can lead to respondent fatigue and abandonment.
- Progress indicators: Include a visual representation of how much of the survey is left, which can motivate respondents to finish as they see they are nearing completion.
- Reminders: Sending reminders can prompt people who may have forgotten about the survey or who intend to complete it but haven't yet.
Examples & Analogies
Think of it as a fitness challenge where participants log their workouts. If the challenge lasts too long, they might lose interest. Keeping it short and offering a visible progress tracker can motivate them. Like a countdown, when they see they're almost done, theyβre more likely to push through. Reminding them halfway can also spark their memory to finish what they started.
Key Concepts
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Survey Modes: Different methods to administer surveys (online, paper, telephone).
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Response Rates: Importance of maximizing the number of completed surveys.
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Conditional Logic: Customizing survey paths based on responses.
Examples & Applications
An online survey can use conditional logic to tailor questions based on prior answers.
A paper survey may be utilized in a classroom setting for immediate feedback.
A telephone survey could provide a platform for in-depth discussions with targeted participants.
Memory Aids
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Rhymes
To make your surveys fly, keep them short, don't deny!
Stories
Imagine you are a detective trying to gather clues; if you ask too many questions, your suspects will run away. Keep it simple, and you'll find what you need!
Memory Tools
Remember SCR for improving surveys: Short, Communication, Reminder!
Acronyms
OPT
Online
Paper
Telephone
the three modes of survey administration.
Flash Cards
Glossary
- Survey Administration
The practical process of managing how a survey is distributed and completed by respondents.
- Conditional Logic
A feature in online surveys that directs respondents to specific questions based on previous answers.
- Response Rates
The percentage of participants who complete a survey relative to the number of individuals invited to participate.
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