Conducting & Recording User Feedback Sessions - 3 | Unit 7: User Testing & Evaluation | IB Grade 8 Product Design
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Conducting & Recording User Feedback Sessions

3 - Conducting & Recording User Feedback Sessions

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Interactive Audio Lesson

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Best Practices for Moderating

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Teacher
Teacher Instructor

Let's begin our session by talking about the best practices for moderating user feedback sessions. First, it's crucial to build rapport. Why do you think that is important, Student_1?

Student 1
Student 1

Maybe because it helps users feel comfortable sharing their thoughts?

Teacher
Teacher Instructor

Exactly! A comfortable user is more likely to express genuine feedback. Now, another key point is to encourage users to think aloud. Can someone explain what that means, Student_2?

Student 2
Student 2

It means they should say what they're thinking while they're using the prototype, right?

Teacher
Teacher Instructor

Correct! This lets us see their thought process. We need to guide them neutrally, avoiding any bias in their responses. What’s an example of a neutral prompt, Student_3?

Student 3
Student 3

Maybe asking, 'What are you thinking about right now?' instead of suggesting what they should feel?

Teacher
Teacher Instructor

Exactly! Now, let's wrap this session by recalling these points: build rapport, encourage think-aloud, stay neutral, and use open-ended prompts. Any questions before we proceed?

Capturing Rich Data

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Teacher
Teacher Instructor

Now, let’s move on to how we capture rich data. Student_4, could you explain why we need multiple methods to capture data?

Student 4
Student 4

I think using different methods can help see the feedback from different angles.

Teacher
Teacher Instructor

Exactly! For instance, observation notes track real-time feedback, and audio recordings let us revisit the session. Can anyone list these methods we just discussed, Student_1?

Student 1
Student 1

Observation notes, screen recording, tracking task performance, and satisfaction ratings!

Teacher
Teacher Instructor

Great job! Collecting data through these methods helps us to analyze user behavior comprehensively. What metric do you think is essential to track during tasks, Student_2?

Student 2
Student 2

Maybe the time it takes to complete a task?

Teacher
Teacher Instructor

Absolutely important! It helps us understand the efficiency of the design. Let's summarize: we need observation notes, recordings, task tracking, and ratings. Remember, varied data helps create a full picture of user interactions.

Conducting the Debrief

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Teacher
Teacher Instructor

Our last topic today is about conducting a debrief after user testing sessions. Why is debriefing essential, Student_3?

Student 3
Student 3

It helps us understand what users thought after testing, right?

Teacher
Teacher Instructor

Absolutely! By asking open-ended questions, we can discover what they liked or found frustrating. What are some examples of open-ended questions we could ask, Student_4?

Student 4
Student 4

How about, 'What would you change about this feature?'

Teacher
Teacher Instructor

Perfect! This invites critical feedback that can lead to valuable insights. And how should we encourage honesty from the users, Student_1?

Student 1
Student 1

We could tell them that their feedback is important and that it’s the prototype being tested, not them.

Teacher
Teacher Instructor

Exactly! That’s important to make them feel safe to express any frustrations. To summarize, debriefing is key to understanding user experiences, and we should ask open-ended questions to gather meaningful insights. Any last questions?

Introduction & Overview

Read summaries of the section's main ideas at different levels of detail.

Quick Overview

This section focuses on best practices for conducting and recording user feedback sessions to enhance usability testing.

Standard

Effective user feedback sessions involve creating rapport with participants, capturing rich data through various methods, and conducting thorough debriefings to analyze and gather valuable insights for design improvements.

Detailed

Conducting & Recording User Feedback Sessions

User feedback sessions play a critical role in enhancing the usability and effectiveness of a design. This section outlines best practices for moderating these sessions, capturing rich data, and conducting debriefs effectively.

3.1 Best Practices for Moderating

  • Rapport Building: Establish trust with users by clarifying goals and emphasizing that it’s the prototype being tested, not the users themselves.
  • Encourage Think-Aloud: Prompt users to verbalize their thoughts during the testing process to gain insights into their reasoning and feelings.
  • Neutral Guidance: Intervene only when users are genuinely stuck, ensuring that assistance does not bias the testing results.
  • Use Prompts: If users pause, ask open-ended questions such as "What’s happening in your mind right now?" to elicit information.
  • Avoid Closed Questions: Instead of yes/no questions, use prompts like "Why did you do that?" to foster deeper insights.

3.2 Capturing Rich Data

Diverse methods for data capture help ensure comprehensive feedback:
1. Observation Notes: Document user reactions, confusion, and emotions through notes.
2. Screen & Audio Recording: Record sessions to analyze user behavior in detail later.
3. Task Performance Tracking: Measure task outcomes objectively and note time, errors, and steps taken.
4. Satisfaction Ratings: Gather user satisfaction ratings on a scale after tasks and solicit open-ended feedback.

3.3 Conducting the Debrief

After tasks, the debrief holds significant importance:
- Open Questions: Ask questions like "What did you like most?" or "What would you change?" to uncover deeper insights.
- Encourage Honesty: Create a safe space for critical feedback.
- Probe for Clarity: Follow up on unclear moments to ensure understanding of user frustrations or hesitations.

Overall, these practices are designed to create a structured environment that fosters effective data collection and empowers users to communicate their experiences with the prototype.

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Best Practices for Moderating

Chapter 1 of 3

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Chapter Content

● Begin with rapport: Clarify goals and reassure users it's the prototypeβ€”not themβ€”that's being tested.
● Encourage think-aloud: Ask β€œWhat are you thinking?” if they’re silent.
● Stay neutral: Don’t offer help that biases resultsβ€”guide only if they’re truly stuck.
● Prompt gently: If they pause, say: β€œTell me what’s happening in your mind right now.”
● Avoid closed questions: Use prompts like β€œWhy did you do that?” or β€œWhat do you expect next?”

Detailed Explanation

Effective moderation is vital in user feedback sessions. Start by establishing a friendly and open atmosphere; clarify the purpose of the session and reassure participants that it’s the prototype being assessed, not their abilities. Encourage participants to vocalize their thoughts while they engage with the prototype, helping you understand their natural reactions and thought processes. It’s important to remain neutral and not intervene too much, as this can sway their responses. If they hesitate, gently prompt them to share their thoughts. Additionally, steer clear of yes/no questions; instead, ask open-ended questions that encourage deeper insights into their actions and expectations.

Examples & Analogies

Think of a science teacher conducting an experiment. The teacher must create a safe environment, letting students explore the experiment while encouraging them to explain their observations and theories without interference. This way, the teacher gains genuine insights into the learning process.

Capturing Rich Data

Chapter 2 of 3

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Chapter Content

Use several data-capture methods:
1. Observation Notes
Quickly note points of confusion, physical actions, facial expressions, and body language.
2. Screen & Audio Recording
Capture every click, hesitation, and verbal cue. Allows later playback and thorough analysis.
3. Task Performance Tracking
Mark task outcomes, time, errors, and steps taken.
4. Satisfaction Ratings
After each task or at the end, have participants rate satisfaction (e.g., 1-5 scale) and share open feedback.

Detailed Explanation

To gather effective feedback, utilize multiple data collection techniques. Take observation notes to document users' behaviors, such as any confusion or interesting reactions they have while using the prototype. Use screen and audio recording to capture their interactions verbatim, providing detailed insights upon review. Additionally, track task performance by recording outcomes such as completion rates, time taken, and errors encountered. Finally, administer satisfaction ratings either after each task or at the end of the session to quantify how users felt about their experience.

Examples & Analogies

Imagine a coach analyzing a sports team's performance. The coach takes notes during practice, records games to review later, tracks player statistics, and gathers feedback from players about their feelings on team strategy. This diversified approach helps the coach gain a comprehensive understanding of strengths and weaknesses.

Conducting the Debrief

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Chapter Content

Once tasks are complete:
● Ask open-ended retention questions like:
β—‹ β€œWhat pleased you most?”
β—‹ β€œWhat frustrated you?”
β—‹ β€œIf you could change one thing, what would it be?”
● Encourage honest opinions: β€œBe as critical as you want.”
● Probe unclear moments: β€œYou hesitated thereβ€”what were you thinking?”

Detailed Explanation

After finishing the tasks, it’s essential to hold a debrief session to gather more in-depth feedback. Ask open-ended questions to stimulate discussion and encourage participants to share their thoughts freely. Prompt them for positive feedback, frustrations, and suggestions for improvement. Make sure they know that honest criticism is welcome, as this will help you identify areas of the prototype that require attention. If they seemed hesitant or confused during any part of the session, ask them to elaborate on those moments to uncover potential usability issues.

Examples & Analogies

Consider a chef surveying diners after a meal. The chef asks customers about their favorite dishes, what they found unappealing, and any changes they would recommend. This feedback helps the chef refine recipes and improve the dining experience for future customers by understanding their tastes and frustrations.

Key Concepts

  • Best Practices: Key techniques to build rapport and facilitate user sessions.

  • Data Capture Methods: Different ways to gather insights during user feedback sessions.

  • Debrief Importance: Understanding the role and benefit of debriefing post-testing.

Examples & Applications

An example of rapport building is starting the session by chatting with users about their interests.

Using a think-aloud protocol allows users to express their frustrations when trying to find features in a prototype.

Memory Aids

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Rhymes

In user tests, let them speak, their thoughts will help us tweak!

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Stories

A brave user in a land of prototypes helps guide designers to create a better map by sharing their tales of confusion and joy.

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Memory Tools

R.O.S.E. - Rapport, Observation, Satisfy, Engage - key elements for user feedback sessions.

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Acronyms

D.E.B.R.I.E.F. - Discuss, Evaluate, Build rapport, Review insights, Include feedback.

Flash Cards

Glossary

Rapport

A positive relationship of mutual trust and understanding established with the user.

ThinkAloud Protocol

A usability testing method where users verbalize their thoughts while interacting with a prototype.

Observation Notes

Written notes taken by the moderator to document user behavior and reactions.

Satisfaction Ratings

Scores given by participants to evaluate their level of satisfaction after completing tasks.

Debrief

A structured discussion following a testing session to gather user impressions and feedback.

Reference links

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