27. Entrepreneurship and Innovation Management
Entrepreneurship and innovation are essential for survival and growth in a rapidly evolving digital economy. This chapter explores their intricate relationship, particularly for Computer Science and Engineering students, emphasizing how innovative thinking can transform ideas into viable businesses. It discusses the characteristics of entrepreneurs, types of entrepreneurship, the innovation process, and the role of technology, alongside the challenges and support systems within the entrepreneurial ecosystem.
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Sections
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What we have learnt
- Entrepreneurship drives economic development and promotes innovation.
- Understanding innovation is crucial for creating value in business.
- A supportive entrepreneurial ecosystem can significantly enhance a startup's success.
Key Concepts
- -- Entrepreneurship
- The process of identifying a market need, creating a business idea, organizing resources, and taking risks to launch a viable product or service.
- -- Innovation
- The creation, development, and implementation of new ideas, methods, or products that add value.
- -- Types of Entrepreneurship
- Different forms of entrepreneurship including small business, scalable startup, social entrepreneurship, intrapreneurship, and digital entrepreneurship.
- -- Innovation Process
- A series of steps including idea generation, screening, development, product development, and commercialization.
- -- Design Thinking
- A systematic process of understanding user needs, defining problems, generating ideas, prototyping, and testing.
Additional Learning Materials
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