Elasticity along a Linear Demand Curve
In analyzing consumer demand, the concept of price elasticity of demand provides crucial insights into how sensitive the quantity demanded of a good is in response to changes in its price. Elasticity is quantified as the percentage change in quantity demanded divided by the percentage change in price.
For a linear demand curve represented by the equation q = a - bp, where q is quantity demanded and p is price, elasticity varies depending on the point at which it is measured. At a price of zero, elasticity is equal to zero, indicating no reaction in demand when the price drops. Conversely, at a quantity of zero, elasticity becomes infinite, suggesting that any price will lead to zero demand.
Most importantly, the elasticity value equals one at the midpoint of the demand curve, illustrating that at this point, the percentage change in price will result in an equal percentage change in quantity demanded. For prices below this midpoint, demand is elastic (greater than one), indicating higher sensitivity to price changes. At prices above this midpoint, demand is inelastic (less than one), where quantity demanded changes less than price changes. Therefore, understanding elasticity is vital for pricing strategies, tax policies, and predicting consumer behavior.