Theory Of Consumer Behaviour

This section delves into the factors influencing consumer choices, highlighting key concepts such as utility, and the analytical frameworks of Cardinal and Ordinal Utility Analysis.

Utility

This section introduces the concept of utility in consumer behavior, discussing how consumers make choices based on satisfaction derived from goods.

Cardinal Utility Analysis

Cardinal Utility Analysis focuses on measuring utility in quantitative terms to determine consumer preferences and choices.

Measures Of Utility

This section explores the measures of utility, specifically total utility and marginal utility, to understand consumer behavior.

Law Of Diminishing Marginal Utility

The Law of Diminishing Marginal Utility describes how the additional satisfaction (utility) a consumer gains from consuming more of a good decreases as they consume more of it.

Ordinal Utility Analysis

Ordinal Utility Analysis focuses on ranking consumer preferences rather than quantifying utility.

Indifference Curve

Indifference curves illustrate consumer preferences and the trade-offs between two goods, showing combinations that provide equal satisfaction.

Marginal Rate Of Substitution (Mrs)

The Marginal Rate of Substitution (MRS) describes how much of one good a consumer is willing to give up to obtain an additional unit of another good, while maintaining the same level of satisfaction.

Shape Of An Indifference Curve

This section discusses the shape of indifference curves, focusing on the concept of the marginal rate of substitution (MRS) and its implications in consumer behavior.

Monotonic Preferences

Monotonic preferences refer to the consumer's inclination to prefer a bundle with more of at least one good without reducing the quantity of another good.

Indifference Map

The Indifference Map visually represents consumer preferences by showing bundles of goods that provide the same level of satisfaction.

Features Of Indifference Curve

This section discusses the characteristics of indifference curves, emphasizing their downward slope, the relationship with utility levels, and key properties.

The Consumer’s Budget

This section discusses how a consumer allocates fixed income across two goods, defining the budget line and budget set.

Budget Set And Budget Line

This section discusses the concept of the budget set and budget line, illustrating how these concepts define the consumption choices available to a consumer based on their income and the prices of goods.

Changes In The Budget Set

This section discusses how changes in consumer income or prices of goods affect the budget set available to a consumer.

Optimal Choice Of The Consumer

This section discusses how consumers make optimal choices regarding goods based on their preferences, budget constraints, and the principle of utility maximization.

Demand

This section defines demand as the quantity of a commodity that a consumer is willing to buy based on price, income, and preferences.

Demand Curve And The Law Of Demand

This section introduces the concepts of the demand curve and the law of demand, explaining how the quantity demanded is influenced by the price of a good.

Deriving A Demand Curve From Indifference Curves And Budget Constraints

This section explains how to derive a demand curve from the concepts of indifference curves and budget constraints, emphasizing the relationship between price changes and consumer behavior.

Normal And Inferior Goods

This section discusses normal and inferior goods, explaining how consumer demand changes with income and the contrasting behaviors of these goods under different economic conditions.

Substitutes And Complements

This section discusses how the relationship between goods impacts consumer demand, specifically focusing on substitutes and complementary goods.

Shifts In The Demand Curve

This section discusses the factors that cause shifts in the demand curve for goods, including changes in income, prices of related goods, and consumer preferences.

Movements Along The Demand Curve And Shifts In The Demand Curve

This section explains the difference between movements along a demand curve and shifts in a demand curve due to various economic factors.

Market Demand

This section explains the concept of market demand in economics, highlighting how it is derived from individual consumer demands.

Elasticity Of Demand

This section defines the concept of price elasticity of demand, highlighting how demand varies with price changes.

Elasticity Along A Linear Demand Curve

This section discusses the concept of price elasticity of demand, detailing how it varies along different points of a linear demand curve.

Factors Determining Price Elasticity Of Demand For A Good

This section discusses the factors that influence the price elasticity of demand for goods, particularly differentiating between necessities and luxuries.

Elasticity And Expenditure

This section discusses the relationship between price elasticity of demand and consumer expenditure, highlighting how demand responsiveness affects spending as prices change.