Substitutes and Complements
In consumer choice theory, the relationship between goods plays a significant role in determining demand.
Substitutes
Substitutes are goods that can replace each other in consumption. For instance, tea and coffee are common substitutes. When the price of coffee rises, consumers may switch to tea, thereby increasing tea's demand. Thus, the demand for goods typically moves in the same direction as the price of their substitutes.
Complements
Complementary goods, on the other hand, are consumed together. A classic example is tea and sugar; if the price of sugar increases, the demand for tea is likely to decrease because these goods are consumed together. Consequently, the demand for a good tends to move in the opposite direction of the price change of its complement.
Analyzing these relationships helps understand consumer behaviors and the dynamics in market demand.